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Learner Reviews & Feedback for Marketing Management II by University of Illinois at Urbana-Champaign

4.8
stars
583 ratings
109 reviews

About the Course

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JN
Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED
Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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76 - 100 of 108 Reviews for Marketing Management II

By Artem A

Sep 30, 2020

Awesome course!

By Helen F

Mar 6, 2020

Excellent Class

By Natalia M G A

Oct 8, 2019

Great course!!

By Yone L

May 16, 2019

Great course!

By Leonardo

Feb 26, 2021

Good for me!

By SASIKUMAR P

Jun 19, 2020

its useful

By Maria L F S

Dec 3, 2018

Excellent!

By SAGARMAY D

Dec 2, 2021

Satisfied

By Sagar M

Nov 2, 2021

Satisfied

By Ibrahim A E

Apr 27, 2020

Wonderful

By 356-ARPAN M

Oct 24, 2021

Awesome.

By Sagar P

Feb 28, 2018

awesome.

By Shubham k

Nov 25, 2021

amazing

By LOGEESWARAN R 1

Jan 1, 2020

Thanks

By Muhammad S

Apr 16, 2018

Thanks

By 321_PAYAL A

Sep 14, 2021

nice

By 388_Kritika K

Sep 13, 2021

good

By 195_SHIKHAR S

Sep 11, 2021

Good

By 158_SHAHIL V

Aug 28, 2021

Good

By KARTHIK R

Sep 30, 2020

good

By Mahendran

Jan 22, 2020

good

By MANIGANDAN P

Dec 29, 2019

GOOD

By Prashant R

Dec 27, 2019

Nice

By Dr P R

May 11, 2020

I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .

By Francisco R M

Nov 5, 2020

The exposition and explanation of the key concepts in each module is amazing.