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Learner Reviews & Feedback for Developing a Marketing Mix for Growth by University of Illinois at Urbana-Champaign

707 ratings

About the Course

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.


Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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76 - 100 of 135 Reviews for Developing a Marketing Mix for Growth

By Samy L

Jun 23, 2020

Nothing to say, Just amazing !

By Mokhidil S

Jun 5, 2020

everything was clear and easy!

By Ramakrushna M

Mar 27, 2023

this is a out standing course

By Vedant V G

Nov 22, 2021

fdfdfgdfsgdgfdfsfgfdsgds good


Sep 14, 2021

Learned a lot of good things

By Mahaluckshmi K

Oct 7, 2020

Great course and content.

By Jenn H

Oct 8, 2019

Professor Noel is fantast

By Nitesh A

Sep 29, 2020

Good to learn course!!!

By Gelli S A

Aug 20, 2022

the course was amazing


Aug 10, 2020

Thanks Mr Hayden Noel.

By Dishani C

Sep 12, 2021

I love this journey.

By Prayag R P

Sep 22, 2021

It was good course

By Kurt L B

Jul 27, 2023

loving this course

By Gokul P

Jul 21, 2020

Lovely course yaar

By David H

Jun 11, 2018

best teacher ever.

By Pragati k

Dec 23, 2021

very informative


May 9, 2022

Very Informative


Jan 20, 2020


By Ajitesh M

Feb 8, 2024

nice experience

By Artem A

Sep 30, 2020

Awesome course!

By Helen F

Mar 6, 2020

Excellent Class

By Natalia M G A

Oct 8, 2019

Great course!!

By Sean R P I

Feb 26, 2022

Great course!

By Yone L

May 16, 2019

Great course!

By Leonardo

Feb 26, 2021

Good for me!