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Learner Reviews & Feedback for Developing a Marketing Mix for Growth by University of Illinois at Urbana-Champaign

4.8
stars
707 ratings

About the Course

In this course, you will further examine how businesses create value for customers. In Developing a Winning Marketing Strategy, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JB

Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED

Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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101 - 125 of 135 Reviews for Developing a Marketing Mix for Growth

By SAHITYA G

Nov 20, 2022

VGHVGVGVGV

By SASIKUMAR P

Jun 19, 2020

its useful

By Laura F

Dec 3, 2018

Excellent!

By N. P K

May 8, 2022

excellent

By SAGARMAY D

Dec 2, 2021

Satisfied

By Sagar M

Nov 2, 2021

Satisfied

By Ibrahim A E

Apr 27, 2020

Wonderful

By 356-ARPAN M

Oct 24, 2021

Awesome.

By Sagar P

Feb 28, 2018

awesome.

By Shubham k

Nov 25, 2021

amazing

By LOGEESWARAN R 1

Jan 1, 2020

Thanks

By Sikandar M

Apr 16, 2018

Thanks

By Florence C A

Jul 3, 2023

good

By GAIKWAD B A

May 18, 2023

good

By SHAKSHI K

Nov 29, 2022

good

By Payal A

Sep 14, 2021

nice

By 388_Kritika K

Sep 13, 2021

good

By 195_SHIKHAR S

Sep 11, 2021

Good

By 158_SHAHIL V

Aug 28, 2021

Good

By KARTHIK R

Sep 30, 2020

good

By Mahendran

Jan 22, 2020

good

By MANIGANDAN P

Dec 29, 2019

GOOD

By Prashant R

Dec 27, 2019

Nice

By Oscar C

Oct 25, 2023

I completed the 6 courses, but I did not receive the certificate for the "specialized program." "Capstone" is not available, the program only indicates 6 courses.

By Dr P R

May 11, 2020

I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .