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Learner Reviews & Feedback for Marketing Management II by University of Illinois at Urbana-Champaign

4.8
stars
577 ratings
108 reviews

About the Course

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

JN
Feb 25, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED
Feb 20, 2021

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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101 - 107 of 107 Reviews for Marketing Management II

By Santosh K B

Nov 28, 2018

Excellent introductory course for Marketing Management enthusiasts !!

By LAKSHMINARAYANAN G

Jul 26, 2020

It is very useful to build better career in the field of education.

By Lissy A B T

Oct 9, 2020

It is a very complete course. The topics covered are interesting

By Rory D

Sep 16, 2020

Very thorough and well thought through for beginners like me

By Jeevanandham V

Jul 19, 2020

Useful this course thank you so much....

By Sourin B

Aug 10, 2020

Fantastic

By sudhansu s

Jul 4, 2020

good