Chevron Left
Back to Marketing Management I

Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

4.8
stars
1,146 ratings
272 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

KF
Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

NG
May 4, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

Filter by:

76 - 100 of 269 Reviews for Marketing Management I

By ARUN K C

Jun 19, 2020

The course content and the way it was presented was a great learning and fun altogether.

By MAZARI M

May 30, 2020

I LIKED THIS COURSE, THANKS. ALSO I WOULD LIKE RECEIVE MY CERTIFICAT IF IT'S POSSIBLE !!

By Shakeel k

May 12, 2020

It's was vary usefull course we can learn many things from this course about marketing.

By Juan N

Feb 12, 2019

Great course! Covers all important topics in a straightforward way. Highly recommended!

By MEKA K

May 15, 2020

It was an awesome experience and those real life examples are just the thing I admired

By Ellen B

Apr 5, 2020

Very nice introduction to Marketing Management with convincing instructor. Thank you!

By David H

Sep 17, 2018

You will learn a lot about marketing and how to apply that knowledge to case studies.

By Emeka J E

Sep 12, 2018

It is and in depth and strategic course on Marketing Management and highly engaging.

By Naresh R

Oct 16, 2020

The course was very informative , innovative and interesting throughout the period.

By PRITHA G 1

May 13, 2020

its was good as it was very detailed and all the things helped me learn new things

By Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

By Juan M Q

Jul 12, 2020

Very good course. It served as an engaging introduction to marketing world.

By Ibrahim S A Z A

Apr 21, 2018

Thank you for such Awesome and Easy going course keep the work that way :)

By NIDHI B J

May 9, 2020

I HAVE LEARNED MANY NEW THINGS FROM THE COURSE IT WAS REALLY VERY USEFUL

By Paihar S D

May 8, 2020

Knowledgeable and Interactive Session. Thank You So Much for this Course

By Madhusmita s

Mar 15, 2020

i learn so many strategy about marketing.this course is very effective..

By A. M R

Jun 4, 2020

It was really good learning.

It was highly professional and worth it.

By Rahil K

Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

By Rajat R C

May 18, 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

By Chinmayee S

Jun 7, 2020

It was amazing and one of the most insightful course I have done!

By arnab b

Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

By Chanel R

Sep 5, 2020

Highly engaging, insightful, relevant and charismatic professor.

By LAURA G R M

Aug 13, 2020

Its a great option if you want learn Marketing in a complete way

By SARANYA K

Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.