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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

4.8
stars
1,085 ratings
257 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

KF

Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

NG

May 05, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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76 - 100 of 253 Reviews for Marketing Management I

By David H

Sep 17, 2018

You will learn a lot about marketing and how to apply that knowledge to case studies.

By Emeka J E

Sep 13, 2018

It is and in depth and strategic course on Marketing Management and highly engaging.

By Naresh R

Oct 16, 2020

The course was very informative , innovative and interesting throughout the period.

By PRITHA G 1

May 13, 2020

its was good as it was very detailed and all the things helped me learn new things

By Havin R

Nov 20, 2018

Worth studying in coursera...<3<3Thank you so much for these wonderful videos.

By Juan M Q

Jul 12, 2020

Very good course. It served as an engaging introduction to marketing world.

By Ibrahim S A Z A

Apr 21, 2018

Thank you for such Awesome and Easy going course keep the work that way :)

By NIDHI B J

May 09, 2020

I HAVE LEARNED MANY NEW THINGS FROM THE COURSE IT WAS REALLY VERY USEFUL

By Paihar S D

May 08, 2020

Knowledgeable and Interactive Session. Thank You So Much for this Course

By Madhusmita s

Mar 15, 2020

i learn so many strategy about marketing.this course is very effective..

By A. M R

Jun 05, 2020

It was really good learning.

It was highly professional and worth it.

By Rahil K

Aug 30, 2018

Very effective course module. Well laid out assignments and Quizes.

By Rajat R C

May 18, 2020

In-detail and up-to-date course for Marketing Enthusiasts like me.

By Chinmayee S

Jun 07, 2020

It was amazing and one of the most insightful course I have done!

By arnab b

Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

By Chanel R

Sep 05, 2020

Highly engaging, insightful, relevant and charismatic professor.

By LAURA G R M

Aug 14, 2020

Its a great option if you want learn Marketing in a complete way

By SARANYA K

Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.

By Digvijay

Jan 08, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

By Chandran N

Sep 08, 2018

Excellent course with videos, information and resources links

By Ouatatchin K

Jan 23, 2017

An excellent and well-explained course. I highly recommend it

By Harshitha B

Apr 19, 2020

Absolutely loved it. Hayden Noel is the best professor ever!

By Raman K

Feb 28, 2020

I learn soo many marketing management skill from this course

By Cotfasa A

Feb 19, 2020

Great and engaged class! Valuable and interesting material!