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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

1,199 ratings
286 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

May 4, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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101 - 125 of 282 Reviews for Marketing Management I

By Chinmayee S

Jun 7, 2020

It was amazing and one of the most insightful course I have done!

By arnab b

Sep 11, 2018

It has been an amazing learning experience of Marketing Concepts.

By Chanel R

Sep 5, 2020

Highly engaging, insightful, relevant and charismatic professor.


Aug 13, 2020

Its a great option if you want learn Marketing in a complete way


Jun 26, 2020

Gained Lot of Information about product life cycle and Branding.

By Digvijay

Jan 8, 2018

Fantastic course! Amazing Noel as a teacher. Killer Combination.

By Chandran N

Sep 7, 2018

Excellent course with videos, information and resources links

By Ouatatchin K

Jan 23, 2017

An excellent and well-explained course. I highly recommend it

By Harshitha B

Apr 19, 2020

Absolutely loved it. Hayden Noel is the best professor ever!

By Raman K

Feb 28, 2020

I learn soo many marketing management skill from this course

By Cotfasa A

Feb 18, 2020

Great and engaged class! Valuable and interesting material!

By Asem A

Sep 12, 2019

Very informative and engaging course, thanks professor Noel


Jun 24, 2020

It was a very good course indeed and was very informative.

By Dechamma

May 17, 2020

It was an amazing experience learnt through his Coursera.

By Gamal M E

Jan 27, 2018

excellent course for delivering the marketing management

By Hamza L

Jul 20, 2019

Professor Hyden Noel is a fantastic mentor and trainer.


Apr 18, 2020

it was excellent opportunity for me.thanks to coursera

By Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.


Nov 10, 2018

such an wondeful learning experienmce from this course

By Neha N

Sep 28, 2020

Great course work for beginners. Professor is great.

By Rafael R

Nov 28, 2019

Really nice course, I enjoyed a lot! Great material.

By Deepak J

Apr 23, 2020

Great Course! Well Designed for Easy Understanding.

By Ryan W C

Oct 7, 2019

Informative. Well organized. Dedicated professor.

By Ian E

Jun 8, 2020

The videos were beyond helpful and very engaging!

By Himanshu M

Feb 14, 2020

very good subject, professor is so much involved.