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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

1,210 ratings
290 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

May 4, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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276 - 285 of 285 Reviews for Marketing Management I

By Aya E H

Jun 16, 2020

it was a good formation

By Bishnu P N

Aug 27, 2020

it was really nice.

By Asim A H

Dec 7, 2020

Excellent course

By dilmi r

Jan 24, 2021


By Tamilarasan A

Nov 21, 2018


By Phillip J

Jan 4, 2020

Very basic introduction to Marketing. Interested to step it up in the next level.

Minus a star, however this reflects some of Coursera's offerings overall now that I've taken a few different classes. I think some information may be outdated or perhaps has been omitted over the years. I scoured through the lectures and readings to find specific answers on the quizzes to no avail. The quizzes offer no hints or places to find the answers, even when you pass. I want to make sure I know everything before moving on and my time is precious. The point is to learn so please point students in the right direction for quiz questions, especially if they pass.

By Kiyoshi S

Dec 21, 2020

Product part is not easy to understand. Lecture does not help us to effectivly respond to the quiz at the of the module.

By Dhruv S

May 28, 2020

given basic knowledge of marketing mix,product and brand, which people already know into their normal day to day life.

By Mosima J H

Sep 18, 2017

Course very relevant but needs material and reference


Nov 12, 2018

Good in lecture and content of paper.