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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

565 ratings
116 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and

Top reviews


Sep 05, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.


Apr 03, 2017

Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business

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51 - 75 of 115 Reviews for Marketing Management I

By Raman K

Feb 28, 2020

I learn soo many marketing management skill from this course

By Cotfasa A

Feb 19, 2020

Great and engaged class! Valuable and interesting material!

By Asem A

Sep 12, 2019

Very informative and engaging course, thanks professor Noel

By Gamal M E

Jan 27, 2018

excellent course for delivering the marketing management

By Hamza L

Jul 21, 2019

Professor Hyden Noel is a fantastic mentor and trainer.

By Kyoung H P

Sep 13, 2019

Great class with positive energies from the Professor.


Nov 11, 2018

such an wondeful learning experienmce from this course

By Rafael R

Nov 29, 2019

Really nice course, I enjoyed a lot! Great material.

By Ryan W C

Oct 07, 2019

Informative. Well organized. Dedicated professor.

By Himanshu M

Feb 15, 2020

very good subject, professor is so much involved.

By Akshay s c S

Dec 14, 2019

It was very helpful to know about the marketing.

By Letícia M

Aug 28, 2019

Basic elements of Marketing are well explained!

By Michelle J

Dec 19, 2017

Excellent and practical advice for marketing!

By Christopher G

Sep 15, 2018

Fantastic Professor, relevant discussions.

By Jou P

Sep 07, 2018

Good material, resources and faculty

By H. W H D

Mar 18, 2018

Fantastic. Very engaging professor.

By Machon B

Sep 18, 2018

Great course and very informational

By Yone L

May 08, 2019

Great course, staff, and platform.

By Muhammad U A

Aug 16, 2018

very comprehensive course outline


Jan 20, 2020

very nice and interesting course


Jan 29, 2019

Good knowledge skills improvable

By James S

Mar 05, 2018

Great class and great Professor1

By sultan a

Nov 23, 2019

its amazing and valuable course

By Wylie B

Oct 06, 2019

Great course, great professor.

By Tamala M

Sep 17, 2018

Great and informative course!