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Learner Reviews & Feedback for Marketing Management I by University of Illinois at Urbana-Champaign

4.8
stars
1,197 ratings
286 reviews

About the Course

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. Upon successful completion of this course, you will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing Plan proposal This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

Top reviews

KF
Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

NG
May 4, 2020

It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.

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201 - 225 of 281 Reviews for Marketing Management I

By Srilakshmi T

Sep 13, 2019

Excellent !!!

By Gerardo A J

Feb 4, 2018

Great Course!

By Marziye

Sep 4, 2017

Great course!

By Ayub A W

Sep 29, 2020

Good lessons

By Sahil D

Aug 13, 2020

Great course

By Vivek B

Jan 31, 2020

Great course

By Michael R

Feb 10, 2018

Great staff!

By Sudir k

Sep 3, 2020

very useful

By VIRAT V

Jul 13, 2020

informative

By Ravi K

Jun 22, 2020

Informative

By JERIN B P

May 22, 2020

good course

By PRANAAMBIKA M 1

Dec 15, 2019

very useful

By Lokesh

Feb 20, 2019

Good course

By Jissu j a

Jun 18, 2020

It is good

By Goddete C

Mar 17, 2018

Very well!

By MANNE A K

Dec 1, 2020

Excellent

By Sardar A Z

Sep 13, 2020

Excellent

By ARUN K M

Jun 22, 2020

Very Good

By TRIDIB G

Jun 21, 2020

Excellent

By Novruz R

May 20, 2020

So great!

By Vugar B

May 7, 2020

Excellent

By Lalatendu S

Apr 28, 2020

Excellent

By Chandhini x

Dec 27, 2019

Excellent

By Santhosh k G J

Dec 11, 2019

excellent

By LUIS S P V

Dec 3, 2017

excelente