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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,029 ratings
467 reviews

About the Course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Top reviews


Aug 31, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


May 25, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

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176 - 200 of 457 Reviews for Digital Media and Marketing Strategies

By Ayela M

Jan 15, 2020

Great opportunity to learn about digital strategies

By Andy [ M H L ]

May 05, 2020

Great insight to fundamental of digital marketing

By Gerlinde S

Jan 06, 2020

Very interesting and also challenging course!!!

By Nermeen M

Dec 05, 2016

excellent instructor with rich material

the best

By Sriram M

Jul 10, 2020

Had a Good Knowledge Experience ! Thank You

By Rafeil J H

May 05, 2020

Help me to learn more about digital marketing

By Joel D B C

Jul 12, 2020

Great course. and the professor was awesome.

By Natalia K

Jun 12, 2020

It was very interesting and helpful course!

By Asbed N

Mar 24, 2020

great course thanks for all the information

By kirlos g

Sep 09, 2020

great course to know the market strategies

By Jorge A G O

Apr 09, 2018

I learn a lot in this course in marketing.

By Abhishek H

Oct 01, 2016

Excellent i learned a lot from this course

By Sherif M O M

Feb 15, 2018

this is the best course in specialization

By Karla V

Apr 19, 2017

This is a great course. It help me a lot.

By Ayus D B

Aug 16, 2020

Great experience of learning new things!

By Mei A

May 04, 2020

good platform for learning and education

By Vibol M

Feb 16, 2018

Very good course for me and new things.

By Karolina K

Sep 04, 2017

Well-researched, the material is broad.

By Leo V

Oct 27, 2016

Easily put concepts and very described.

By Hamid T

Jul 19, 2020

Excellent topics and teaching strategy

By surya l

May 07, 2020

A very helpful and learning experience


Oct 15, 2018

good course for conceptual knowledge.

By Vanessa S

Apr 17, 2017

Excellent class, thank you so much!

By Sima R

Feb 18, 2020

Awesome professor, great knowledge

By Faiza T

May 29, 2019

Thank you for this precious course