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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,936 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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201 - 225 of 696 Reviews for Digital Media and Marketing Strategies

By Vincent M M

Dec 22, 2020

The course has been good I've enjoyed my study with Coursera.

By Richs O

Dec 21, 2020

Great course! Will apply the digital strategies learned here.

By Rayeed H

Jun 18, 2020

This course did what it was intended to do. Awaken the beast!


Feb 16, 2020

the quality of the material surprised me, I benefited a lot.

By Gopakumar V S

Jan 14, 2018

Helped me alot to learn on the basics - Mobile advertising

By Saad D

Apr 24, 2018

The references provided are very informative and helpful!


Nov 4, 2020

excelente en los contenidos y estrategias de aprendizaje

By Sreejasree R

Jun 2, 2020

Very nice course to develop my interpersonal skills ...

By Alina S

Jun 23, 2020

Amazing course; very practical! Learned tons of things!

By Maya A

Apr 19, 2020

Its complete material between theoritical and practical

By Veronica L

Dec 9, 2019

Very good for strategies and guidelines for marketing.

By Bente N

Jun 15, 2017

Great lessons with good videos and easy to understand.

By Buddhika L

Oct 6, 2021

gGood course with great contents.. Thanks proffesor..

By Brandon M

Sep 30, 2020

Great course. Learned a ton new marketing strategies.

By Hiroany D V C F

Jul 30, 2020

Good course and well explained by professor Mike Yao!

By Ayela M

Jan 15, 2020

Great opportunity to learn about digital strategies

By Cesar H

Oct 31, 2020

Really informative and useful in the current time.

By A S

May 4, 2020

Great insight to fundamental of digital marketing

By Dr. R P

Oct 25, 2020

Informative with insights on key strategy topics

By Gerlinde S

Jan 6, 2020

Very interesting and also challenging course!!!

By Nermeen M

Dec 5, 2016

excellent instructor with rich material

the best

By Sriram M

Jul 10, 2020

Had a Good Knowledge Experience ! Thank You

By Rafeil J H

May 5, 2020

Help me to learn more about digital marketing

By Joel D B C

Mar 27, 2023

Great course. and the professor was awesome.

By Natalia K

Jun 12, 2020

It was very interesting and helpful course!