I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
By Vaibhav A•
Excellent Course material and very efficiently delivered by Prof. Mike. I was able to learn and keep in mind most of the things. Thank You
By Jennifer H•
This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.
By ASTHA P•
A wide variety of topics were covered. This has allowed me to understand the customer behavior better and how to use it to my benefit.
By Andrés P B•
I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.
By Beatriz B•
The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.
By Beril P•
This course amazing very informative for who interested in digital marketing. Also instructor is amazing I appreciate for everything.
By surabhi s•
One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.
By Marco C•
It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners
By Md A R S•
An excellent course to take for anyone keen on digital marketing or anyone in a startup.Beginner-friendly and very Informative.
By Muhammad A R•
Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.
By John M•
This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!
By Karen D N G•
I really like it since this was very helpful to lean all the general basis of Digital Marketing and the strategies to follow.
By luis b•
The course is a comprehensive refresher on Digital Marketing. It also provides a plethora of references for further learning.
By Md. D N•
Mike Yao is a great instructor. I've really enjoyed this course and learnt many things. I hope to use the knowledge properly
By Mercy M M•
I loved the course, was comprehensive and easy to understand. will definitely apply what i have learnt in my career. Thanks
By Nadia P•
Thank you to Professor Yao and the Coursera Team. Made light work of understanding KPIs and metrics for digtal marketing.
By Mohammad A H J•
I learn about the Digital Media and Marketing Strategies through this course. Excellent material and videos of training.
By Noor S•
Dear Mike Yao,
I have learned so much! I am forever grateful for everything you taught us in this course!!
By Ashkan H•
Fantastic course. Professor Yao is amazing. I have really enjoyed all courses in this Digital Marketing specialization.
By Semenova A•
I love this course. It's clear and informative. I hope to use this knowledge asap.
Thank you so much for your work here.
By Ieva B•
This course was very professional!!! I learned a lot, the teacher is great, all content is relevant and on top! Thanks
By Umar k•
It is a very good course which helped to get lot of knowledge regarding the advertising methodologies of modern world.
By Adeesha D•
Really learned the depth of the digital media marketing and got a good base for my personal digital marketing campaign
By Amina E Q•
Great Course, exciting and good learning course to build knowledge and understanding in the Digital marketing Field.
By Henok S•
i love it! specially Mike Yao is the perfect teacher!
the course is applicable in real world and it is realy helpful.