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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

1,631 ratings
353 reviews

About the Course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Top reviews


May 14, 2020

This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.


Nov 23, 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

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126 - 150 of 347 Reviews for Digital Media and Marketing Strategies

By Andy [ M H L ]

May 05, 2020

Great insight to fundamental of digital marketing

By Gerlinde S

Jan 06, 2020

Very interesting and also challenging course!!!

By Nermeen M

Dec 05, 2016

excellent instructor with rich material

the best

By Rafeil J H

May 05, 2020

Help me to learn more about digital marketing

By Asbed N

Mar 24, 2020

great course thanks for all the information

By Jorge A G O

Apr 09, 2018

I learn a lot in this course in marketing.

By Abhishek H

Oct 01, 2016

Excellent i learned a lot from this course

By Sherif M O M

Feb 15, 2018

this is the best course in specialization

By Karla V

Apr 19, 2017

This is a great course. It help me a lot.

By Mei A

May 04, 2020

good platform for learning and education

By Vibol M

Feb 16, 2018

Very good course for me and new things.

By Karolina K

Sep 04, 2017

Well-researched, the material is broad.

By Leo V

Oct 27, 2016

Easily put concepts and very described.

By surya l

May 07, 2020

A very helpful and learning experience


Oct 15, 2018

good course for conceptual knowledge.

By Vanessa S

Apr 17, 2017

Excellent class, thank you so much!

By Sima R

Feb 18, 2020

Awesome professor, great knowledge

By Faiza T

May 29, 2019

Thank you for this precious course

By Lawrence S

Mar 24, 2018

Well put together and informative

By Daniel C

Nov 03, 2017

Great course. Brief and complete.

By Ammar S

Jun 21, 2017

The best course out of 5 courses

By Otis Y Y

May 26, 2020

Great learning from this course

By Vicha R B

May 23, 2018

great course so far, thank you.

By Bijay P K

May 22, 2020

Very Helpful to enhance career

By Annamalai

Jul 24, 2019

great place to lear and lead.