This course gives a great background to the foundation of Digital Media and Marketing function. The partner videos are good but at times are salesy. That is the only drawback of this otherwise great course.

the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.

Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.

I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.

专项课程的最后一门，与之前的课程类似，除了看视频之外，还需要阅读指定的各种材料，并且结合生活、工作中的经验，才能更好的完成四次小论文作业。总体来说，这个系列的专项课程可以算得上数字化市场营销的科普学习，通过课程的学习能够对数字化市场有一个全貌的了解，并对其中所涉及的技术、流程、理论和实践有所了解。但如果要在实际工作中予以运用，还需要真正的实践才行。

This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.

At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!

Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.

everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -

Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.

Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world

For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.

Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!

Nice course but the realm of the course should have been extended to SEO in depth knowledge also.

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

Certainly a good course touching very important topics related to today's marketing world

Learned a lot in a short time. If he exercises could be only a little more practical.

Very interesting course, thanks to all staff of illinois universty .

Excellent course on Digital Marketing and Digital Media Strategies

A great course, honest and to the point teaching style included!

Lots of extra reading - sometimes reading took me 20 h per week

Good introduction to elements of a digital marketing plan.

Very insightful introductory course for digital marketing

The quizzes ask some questions which we were not taught

The overall quality of this course is good. Thank you.