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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,156 ratings
496 reviews

About the Course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Top reviews


Aug 31, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


May 25, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

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176 - 200 of 485 Reviews for Digital Media and Marketing Strategies

By Veronica L

Dec 10, 2019

Very good for strategies and guidelines for marketing.

By Bente N

Jun 16, 2017

Great lessons with good videos and easy to understand.

By Brandon M

Sep 30, 2020

Great course. Learned a ton new marketing strategies.

By Hiroany D V C F

Jul 30, 2020

Good course and well explained by professor Mike Yao!

By Akansha K

Apr 11, 2020

Great course! The assignments were thought-provoking.

By Wendy J

Sep 29, 2019

Great course, outstanding content, amazing professor!

By Elizabeth N M

Sep 30, 2020

I have learnt some very good digital marketing tips.

By Charles R

Feb 17, 2017

So much information in this course. It's been great!

By S S J R

Apr 21, 2020

The course was very effective and extremely useful.

By Ayela M

Jan 15, 2020

Great opportunity to learn about digital strategies

By Andy [ M H L ]

May 05, 2020

Great insight to fundamental of digital marketing

By Gerlinde S

Jan 06, 2020

Very interesting and also challenging course!!!

By Nermeen M

Dec 05, 2016

excellent instructor with rich material

the best

By Sriram M

Jul 10, 2020

Had a Good Knowledge Experience ! Thank You

By Rafeil J H

May 05, 2020

Help me to learn more about digital marketing

By Joel D B C

Jul 12, 2020

Great course. and the professor was awesome.

By Natalia K

Jun 12, 2020

It was very interesting and helpful course!

By Asbed N

Mar 24, 2020

great course thanks for all the information

By kirlos g

Sep 09, 2020

great course to know the market strategies

By Jorge A G O

Apr 09, 2018

I learn a lot in this course in marketing.

By Abhishek H

Oct 01, 2016

Excellent i learned a lot from this course

By Sherif M O M

Feb 15, 2018

this is the best course in specialization

By Karla V

Apr 19, 2017

This is a great course. It help me a lot.

By Ayus D B

Aug 16, 2020

Great experience of learning new things!

By Mei A

May 04, 2020

good platform for learning and education