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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,495 ratings
591 reviews

About the Course

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

Top reviews

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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201 - 225 of 579 Reviews for Digital Media and Marketing Strategies

By Gopakumar V S

Jan 14, 2018

Helped me alot to learn on the basics - Mobile advertising

By Saad F D

Apr 24, 2018

The references provided are very informative and helpful!


Nov 4, 2020

excelente en los contenidos y estrategias de aprendizaje

By Sreejasree R

Jun 2, 2020

Very nice course to develop my interpersonal skills ...

By Alina S

Jun 23, 2020

Amazing course; very practical! Learned tons of things!

By Maya A

Apr 19, 2020

Its complete material between theoritical and practical

By Veronica L

Dec 9, 2019

Very good for strategies and guidelines for marketing.

By Bente N

Jun 15, 2017

Great lessons with good videos and easy to understand.

By Brandon M

Sep 30, 2020

Great course. Learned a ton new marketing strategies.

By Hiroany D V C F

Jul 30, 2020

Good course and well explained by professor Mike Yao!

By Ayela M

Jan 15, 2020

Great opportunity to learn about digital strategies

By Cesar H

Oct 31, 2020

Really informative and useful in the current time.

By Andy [ M H L ]

May 4, 2020

Great insight to fundamental of digital marketing

By Dr. R P

Oct 25, 2020

Informative with insights on key strategy topics

By Gerlinde S

Jan 6, 2020

Very interesting and also challenging course!!!

By Nermeen M

Dec 5, 2016

excellent instructor with rich material

the best

By Sriram M

Jul 10, 2020

Had a Good Knowledge Experience ! Thank You

By Rafeil J H

May 5, 2020

Help me to learn more about digital marketing

By Joel D B C

Jul 12, 2020

Great course. and the professor was awesome.

By Natalia K

Jun 12, 2020

It was very interesting and helpful course!

By Asbed N

Mar 24, 2020

great course thanks for all the information

By kirlos g

Sep 9, 2020

great course to know the market strategies

By Jorge A G O

Apr 9, 2018

I learn a lot in this course in marketing.

By Abhishek H

Oct 1, 2016

Excellent i learned a lot from this course

By Sherif M O M

Feb 15, 2018

this is the best course in specialization