Aug 31, 2020
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
May 25, 2020
It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.
By Phoebe A M•
May 21, 2019
I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro
By Thanh H P W•
May 10, 2020
In general, it's a good course. However additional reading materials need to be updated. The courses propose some youtube videos or articles that are too old. With the digital marketing landscape that changing so fast, we can't afford staying in the past
By Óscar B P•
Dec 18, 2017
Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.
By Jeewon S•
May 16, 2019
It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.
By Arjun S•
Jun 18, 2019
Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.
By Oscar C•
Jul 28, 2020
Slides - I would probably suggest more graphical material instead of only text. Also I would suggest updating some of the require reading to more up to date material.
Overall anyhow a good course with clear explanations.
By Sahil S•
Aug 04, 2020
This course is very helpful to understand the importance of Digital Marketing. One should definitely do this course. I would recommend removing the guest lecture, and the instructor should add some tools description.
By Apurv A•
Feb 10, 2020
This course gives a great background to the foundation of Digital Media and Marketing function. The partner videos are good but at times are salesy. That is the only drawback of this otherwise great course.
By VO Q M•
Nov 18, 2016
the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.
By Evita D•
Oct 01, 2018
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
By PRIYANKA M•
Apr 19, 2020
A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!
By Juan S D•
Jun 07, 2016
I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.
By Han Z•
Feb 07, 2016
By Karan S•
Apr 09, 2020
It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.
By Paulina H H•
Aug 26, 2020
It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.
By Donny S•
Mar 13, 2017
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
By nishi a•
Dec 20, 2016
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
By Anders R K•
Jan 01, 2016
Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.
By Bryan A C S•
Jul 26, 2020
it needs updates and more real life examples.
it needs a real life case, like the explanation of a full marketing campaign from start to finish
Apr 18, 2020
I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.
By Mario Z•
Sep 05, 2019
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -
By Tony T•
Sep 07, 2017
Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.
By Cristóbal O E•
Jun 28, 2017
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
By Mirela P•
May 14, 2018
For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.
By Cheung L•
Aug 20, 2016
Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!