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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

2,931 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

Top reviews


Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices


Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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551 - 575 of 694 Reviews for Digital Media and Marketing Strategies

By Mingru L

Dec 29, 2021

The course is informative and useful. This course gives a holistic picutre of digital marketing by dividing key knowledge points into different sections. Through the whole course, I have gained the sense of how to be a marketer and how to use various tools to plan and operate social marketing campaigns

By Ly V T M

Jan 19, 2022

With this course I learn more knowledge about experience in executing a digital marketing campaign for a fictitious firm selling electronics. Completing this course also gave me more confidence in my skills, as well as a solid footing in the marketing field that I love so much.

By Aakash G

May 7, 2021

Nice Course, From this Course I get lot of knowledge about Marketing Strategies, Content Creating and Marketing , WEB Analytics ,Data Research , Social Media Marketing . So, The Course was really Worth it for me.

Thanks to Coursera for Giving Me a Opportunity for Learn it.

By Osama A

Sep 24, 2022

This one of the most amazing courses I had attended. Also,

Prof. Yao way of dessiminating the information, data, and topics was great. In addition to his brilliant way of solicit our way of thinking differently and in an innovative way.

By Sharon A R

Sep 23, 2021

The course was well structured, with in-depth insights. Was very relevant to the current marketing trends. Thank you for compiling such an insightful course. I am sure this could help many budding marketing professionals.

By Farzad K

Apr 27, 2022

A true guide to now and practice the basics of Digital Media and Digital Marketing Strategy. Before this studying this course I was confused about the main theory behind Digital Marketing concepts. It is truly valuable.

By Kara R

Nov 17, 2022

Excellent overview of many topics related to digital marketing. It was nice to get a scenario to build out my own digital marketing strategy and get feedback. Will definitely recommend this course to others.

By Dieni F

Jul 5, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

By Maan S

Apr 9, 2022

Thanks Professor Yao! I've learned so much from this course and it's amazing how it's entirely applicable to my current job. Will definitely help me land a promotion in the future. Thanks again

By Vivian N

Aug 31, 2021

A very good course. The lecturer explained very clearly about the strategies and how to apply them. I hope I could get further financial aids to attend all course in this specialization.

By Camila F

Mar 8, 2021

Excellent course to learn about the creative aspects of Marketing, including social media and website strategies. Well developed and straight to the point. I highly recommend it!

By yakoub a

Oct 13, 2021

course was very good , i had enjoyed each session and learned a-lot , which i will make sure i can use all what i learn in my career path . a huge thanks to Professor Mike Yao

By Naphatsorn D

May 31, 2021

Professor teach very clear. However, Prof. talk a bit fast for me. The detail of the course is quite up to date. I learn a lot of new knowledge from this course.

By Tiff H

Mar 19, 2022

Learned a lot . This course was well made, pretty easy to follow, and the Dr. Yao is straight forward. Good exampled and the readings are helpful.


Jan 28, 2022

Your lecture is very interesting & It was very impressive of your teaching ability as you were born in white ppl fact that just fluent native 🎊

By Heidi K L

Jun 15, 2021

This course was excellent. It was jam-packed with valuable information that will really help me move my career forward. Thanks Prof. Yao!

By Aqib m

Sep 2, 2020

I learned so much as I kept completing my assignments. the reading material and explanation was also full of knowledge and understandings.

By Vaibhav A

Jun 23, 2020

Excellent Course material and very efficiently delivered by Prof. Mike. I was able to learn and keep in mind most of the things. Thank You

By Jennifer H

Sep 26, 2019

This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.

By vernon148

Aug 29, 2021

Learnt a lot of new measures and terminologies when looking at social media marketing and assessing a brand's strength and weaknesses.


Aug 16, 2020

A wide variety of topics were covered. This has allowed me to understand the customer behavior better and how to use it to my benefit.

By Andres P

Aug 20, 2018

I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.

By Beatriz B

Jun 17, 2018

The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.


Apr 22, 2022

Very useful, got lots of tips and noted a lot of things down that i think i will use when i get into work after university. Thank you

By Beril P

Jan 16, 2021

This course amazing very informative for who interested in digital marketing. Also instructor is amazing I appreciate for everything.