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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois at Urbana-Champaign

4.6
stars
2,936 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

JJ

Aug 30, 2020

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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651 - 675 of 694 Reviews for Digital Media and Marketing Strategies

By Bilgin A

Jan 2, 2023

thanks for all

By SNEHA R N

May 9, 2022

supperb course

By Shubham D

Jan 22, 2020

awesome course

By Ana M V B

Mar 8, 2021

Great course!

By Chirag S S

Oct 14, 2022

Good Course

By MCA_3_B_22_Ashish T

Sep 15, 2022

superb...

By Reena s

Jul 18, 2021

wwonderful

By Ruben D C

Jul 16, 2021

Excellent!

By şamil c

Jun 21, 2022

çok güzel

By Sanjana R

Jun 8, 2022

Reliable

By Simantak S

May 1, 2022

very good

By Meenakshisundaram S

Jun 29, 2021

EXCELLENT

By Nguyen H A ( D

Mar 14, 2023

its good

By Ikrima M

Dec 7, 2022

Awesome

By Mighty B

Apr 4, 2021

awesome

By NGOCPNDS160174

Mar 14, 2023

its ok

By Omar

Jul 18, 2022

thanks

By Rohail M

Nov 5, 2022

happy

By Prashant k

Oct 16, 2022

nice

By Poojari P S

Nov 12, 2022

Good

By Chaya Y N

Aug 28, 2022

Good

By Daniel W

Apr 14, 2022

GOOD

By Vypttds150174

Mar 20, 2022

good

By 邱舒敏

Aug 23, 2021

good

By SUNITHA M

Jul 26, 2021

GOOD