Universidad de los Andes
¿Cómo construir mi modelo de negocio?
Universidad de los Andes

¿Cómo construir mi modelo de negocio?

This course is part of Programa en Desarrollo de nuevas empresas Specialization

Taught in Spanish

Jorge Alberto Hernández Mora
Carlos Felipe Colmenares Misas

Instructors: Jorge Alberto Hernández Mora

28,647 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(418 reviews)

|

100%

Beginner level
No prior experience required
17 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(418 reviews)

|

100%

Beginner level
No prior experience required
17 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Programa en Desarrollo de nuevas empresas Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 5 modules in this course

Dentro de este módulo podrás aproximarte a las bases conceptuales claves para la construcción de tu modelo de negocio, a través de un caso de aplicación real, finalizando con la primera versión mismo.

What's included

6 videos7 readings1 quiz1 peer review3 discussion prompts

En este módulo profundizarás en la construcción de la propuesta de valor, identificarás la importancia de escuchar a tus segmentos de consumidores y determinarás que valor esperan ellos a cambio de la inversión que hacen en tu modelo de negocio cuando toman la decisión de pagar por tu producto o servicio.

What's included

7 videos5 readings1 quiz1 peer review2 discussion prompts

Para crear valor y entregarlo a tus consumidores, deberás tener unos vehículos que te permitan llevar ese valor de manera efectiva. En este módulo aprenderás a identificar los vehículos adecuados para cada segmento de consumidores, desarrollarás una forma lógica de asignarles recursos y actividades. Finalmente, deberás validar tus supuestos para reafirmar la utilidad que te entregan esos vehículos de valor.

What's included

6 videos5 readings1 quiz2 discussion prompts

Los aliados son los que te ayudan a desarrollar tu negocio de manera exitosa. En este módulo aprenderás a identificar cuáles son tus aliados clave y a construir una estrategia exitosa para desarrollar alianzas que generen valor para ambas partes. Al finalizar, validarás los supuestos con tus aliados y compartirás tus experiencias con el curso.

What's included

5 videos5 readings1 quiz2 discussion prompts

En este módulo encontrarás los indicadores clave que debes desarrollar para medir el desempeño de tu modelo de negocio. Aprenderás a validar si tu modelo de negocio es rentable o no.Conocerás las métricas para medir tu mercado y el porcentaje de adquisición de clientes. Finalmente aprenderás algunas técnicas de fijación de precios, como actividad final del curso, estarás en disposición de enviar tu última versión del modelo de negocio con las métricas ya incluidas.

What's included

5 videos4 readings1 quiz1 peer review1 discussion prompt

Instructors

Instructor ratings
4.8 (89 ratings)
Jorge Alberto Hernández Mora
Universidad de los Andes
2 Courses30,164 learners
Carlos Felipe Colmenares Misas
Universidad de los Andes
2 Courses30,164 learners

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4.8

418 reviews

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OA
5

Reviewed on Sep 21, 2020

HM
5

Reviewed on Nov 4, 2020

JR
5

Reviewed on Nov 19, 2020

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