Fundação Instituto de Administração

Modelos de Atribuição

Anderson França

Instructor: Anderson França

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

21 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace

Details to know

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Assessments

26 assignments

Taught in Portuguese (Brazil)

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There are 4 modules in this course

As grandes empresas já utilizam tecnologias de Big Data e Analytics para rastrear os clientes nas redes sociais e mecanismos de buscas. Uma estratégia de comunicação bem definida envolve a interação com os clientes no momento certo e da forma precisa. Para uma comunicação efetiva, é necessário conhecer a fundo a jornada de nossos clientes e todos os passos que o levam a decisão final.

What's included

7 videos12 readings7 assignments

O mercado utiliza diversos modelos de atribuição e para escolher qual se encaixa melhor em nossa estratégia, precisamos conhecer detalhadamente o funcionamento de cada um deles. Esse módulo aborda os principais modelos de atribuição do mercado e a diferença entre cada uma das metodologias.

What's included

6 videos12 readings7 assignments

No terceiro módulo, apresenta-se os modelos de atribuição a ser adotado para cada tipo de estratégia de negócios e como obter o melhor resultado em cada uma das fases de implementação utilizando ferramentas de big data.

What's included

6 videos12 readings7 assignments

Ao implementar o modelo, é necessário conhecer as principais ferramentas de mercado e as melhores metodologias de estruturação de dados para garantir a qualidade dos dados durante esse processo.

What's included

5 videos9 readings5 assignments

Instructor

Anderson França
Fundação Instituto de Administração
10 Courses4,484 learners

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