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Back to Successful Negotiation: Essential Strategies and Skills

Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

19,280 ratings

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at . The course also includes an opportunity to use an interactive experience where you can test your negotiation skills before starting the live negotiation. (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Sep 17, 2015

This is one of the best and enlightening MOOC I have taken and I already start reaping the benefit. I encourage everyone who is serious about his/her career to consider this course!

Yannick Kounga

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51 - 75 of 4,538 Reviews for Successful Negotiation: Essential Strategies and Skills

By Samir D S

Sep 3, 2017

I have already recommended it strongly to 3 of my close friends. I have already recommended other courses on coursera to 5-6 of my other friends.

This a basic must for budding entrepreneurs as we always make stupid mistakes in the initial contracts and shy away from the 'tough talks'.

Negotiation is a life skill. It a basic. This course prepares us for the world. Teaches something that is tough for our parents to teach, and impossible to be learnt from school or college, but essential at every step, nonetheless.

Now, I am more confident about dealing with people and having the tough conversations.

I have been cheated many times in negotiation before. While buying a second hand bike, for instance.

This course reduces the chaos in the world around me.

Personally, I feel safer.

By Lucky S B

Jun 25, 2020

The course was a combination of fun and challenging. I enjoyed the lectures and the course content. I've learnt so much and I can't wait to apply it in my everyday life. The negotiation exercise was awesome, I got a chance to put the material learnt to good use and see the areas that still need improvement. I'll definitely recommend the course and the book to my friends. Having studied in 2 top universities in South Africa (Wits University and University of Johannesburg), it was refreshing for me to study a module offered by the University of Michigan through Coursera. A big thank you University of Johannesburg for sponsoring the course for me, and a big thank you to Professor George Siedel for the excellent work.

- May You Walk In Beauty!

By Renato G d S

Nov 9, 2016

This is an amazing course and also a huge opportunity to evaluate our negotiation skills. The teacher is very clear and the quality of the videos are also good.

I do realize I have much to practice and a lot to learn.

It goes beyond professional negotiation. I'll apply the concepts worked in this couse through all situations I have to negotiate to get something.

By doing this course I could go back to the begging of my firsts negotiation experiences and remember that better than do well in a negotiation, is to make a big pie and enlarge the benefits to both part involved in it.

I want to thank to all the course team and my moocmates whose have been really nice and helpful.

All the best wishes.

Renato G Santos.

By Bacardi B

Jul 3, 2017

I loved this course! The material is well thorough and presented in a well organized manner. I learned practical skills that I can use immediately. The course experience also helped to broaden my perspectives on how to approach negotiations, more specifically, the effectiveness of the interest-based approach. While familiar with win/win concepts, still a position-based approach was used. I also like the decision tree tool and calculating the BATNA. This provides a value-based outlook on your options.

Finally, I enjoyed the challenge of the course and exam. In order to pass the exam, you really needed to know the material and I believe that this will add value to the programs offered on

By Md. A A M T

May 22, 2020

Professor Siedel is a great teacher, no doubt. He shares his lifelong experience and teaches a great variety of techniques that most of the students don't know. The course is a great medium to sharpen the negotiation and communication skills, which is very much needed at both the business and diplomacy. The content of this course, quality of the final quiz and obviously the excellence of professor Siedel indicate the reason behind higher ranking of the University of Michigan. After this course, I hope to pursue either masters or doctorate in future at the University of Michigan under feasible scholarship.

By Cesar O

Oct 16, 2016

I really liked this course. This is a good refresher or a good introduction to deal making or solving disputes in business life as well as personal life. I really wish it could have a 2nd part or go into more indepth cases, I wish it would use the vides to explain more real life cases, unfortunately the videos cannot be that long. I would highly recommend this course to those who want to refresh some of the lessons that you went over in Business Law class or for those who want to learn some of the basic laws governing deal making and business disputes. The teacher makes the class fun and entertaining.

By Gustavo L

Jul 12, 2016

I think it's a great course that allows an individual to develop his skills and practice in everyday negotiation. It has a unique approach in visualization and towards the results you want to do in a negotiation and asks you a lot of questions: Should you negotiate? What is your goal? Is it legal? Ethical?

Prof. Seidel videos are easy to watch and learn and makes you feel as if you were inside one of his classes,he shares his vast knowledge and experience and lets us practice a real life negotiation between students.

I also bought his book, which summarizes and explains other aspects of the course.

By Triumph N

Mar 22, 2020

Our daily life requires better decisions and we often miss out because of lack of knowledge (my people perish because of lack of knowledge), this has brought more light to my personal and career development. I encourage everyone to dive into this skills for the world needs better negotiators like you doubting the relevance. Yes, of course you need it and its boldly written Successful Negotiation.

By Eklavya N

Apr 5, 2020

This course helps us understand where and how can we further improve our negotiation skills by structuring the approach and covering all essential checkpoints which are critical to a successful negotiation.. highly recommended

By Liuyang G

Aug 30, 2015

The course is very practical because you have negotiations in your whole life, negotiate in family, at work, etc. The course outline is very clear and i even find a study partner in Turkey. It is really a pleased experience.

By Nilesh A

Apr 1, 2020

Excellent Course !!

George sir has covered the concepts in detail & with relevant examples

Good number of exercises & cases covered throughout the videos

Narration & training delivery method is awesome

Thank you once again !

By Olesya N

Oct 10, 2015

I really liked this course and the lector. Everything is clear, very interesting and very useful. Even if you aren't a businessman, this course will teach you how to communicate with different people on variety of matters.

By Sebastião L N

Sep 8, 2015

Excellent course! I enjoyed every lesson taught and surely learned a lot with it! I strongly recommend it for every one interested in learning more about making businesses and starting up negotiations. A MUST WATCH COURSE!


Jun 29, 2020

Muy buen curso, cubre bastantes aspectos practicos que puede uno enfrentar en negociaciones reales, y tiene un ejercicio de negociacion real con otro participante, en el cual se aplica lo aprendido, muy util, recomendado!

By Federico S

Jun 10, 2017

Great course. Professor Siedel makes everything very clear, amazing teacher and communicator. I feel my knowledge in and ability to be successful during a negotiation has (at least) doubled! Would definitely recommend it.

By david h

Jan 4, 2017

The material covered was very useful and the organization of the course was exceptional. The videos tend to move slow at time but I really enjoyed this course and fully intend to put these practices into action very soon.

By Tejas K

Sep 6, 2017

Loved this experience. I would recommend everyone to join the course or at least buy the book prof. George Siedel wrote on successful negotiation. He is an excellent teacher and you would learn a lot through this course.

By Beatrice B

Oct 14, 2020

I really enjoyed intending this course. It was clearly explained and met my expectations. I learned a lot and I would like to thank Professor George Siedel for sharing his knowledge in this so easily understandable way.

By Olaff R

May 12, 2020

Una excelente forma de aprender como negociar desde un producto hasta temas mas complejos como disputas entre dos empresas, un aprendizaje que me llevo de por vida y que claramente difundiré entre mis colegas y amigos!


May 12, 2018

It was a delightful experience studying this course and learned many valuable concepts and tools regarding negotiation. A big thanks to Professor George Siedel for making this course both interesting and knowledgeable.

By Guy S

Oct 8, 2016

This course teaches a skill that is crucial to working relationships, and is presented in an interesting and engaging manner. Everyone should have knowledge of this skill, and this course is an excellent way to get it!

By Marcin W

Oct 5, 2015

Very good course.

It was focused mostly on US-based low, so not everything applies to business in my country.

I would be more than happy if I find training/hints section extended in the future.

Anyway, I really enjoyed it

By Hector D D A

Oct 8, 2019

This was a very interesting course. It definitely helped me improve my negotiation skills, and it absolutely taught me a huge amount of material that I didn't know about. Great classes, very straightforward and clear.

By Vítor M B

Mar 19, 2020

O curso é excelente. Achei a didática muito bem elaborada. Ele traz informações interessantes de uma maneira que não fica cansativa. Fazendo que o curso desenvolva bastante a cada semana que passa. Super recomendo!

By Jennifer K C d S

Mar 8, 2020

Amei o curso, pude melhorar um pouco meu inglês, aprender muito sobre Direito Civil, mais especificamente contratual, além das técnicas de negociação, como também sobre mediação, arbitragem e litígio jurisdicional.