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Back to Successful Negotiation: Essential Strategies and Skills

Learner Reviews & Feedback for Successful Negotiation: Essential Strategies and Skills by University of Michigan

16,511 ratings
3,928 reviews

About the Course

We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (

Top reviews


Jan 9, 2021

There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.


Mar 8, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..

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3876 - 3900 of 3,922 Reviews for Successful Negotiation: Essential Strategies and Skills

By Abdulhakim M A A

May 1, 2020

Final exam too long and difficelet 45

By 121913801019 g

Nov 24, 2020

video lectures are very lengthy.

By Nicole M

Feb 24, 2020

some quality nuggets in here

By Rafael E V

Feb 9, 2016

Too much law for non lawyers

By 33-MB-33 A P

Jun 5, 2020

Very helpful.for knowledge


Apr 26, 2020

the course was too dragged

By Yogesh S

Jun 7, 2022

Too good learing programm

By Jorge L G C

Oct 30, 2015

buen curso, pero un poco

By Simen S E

Jan 3, 2017

ok course. nothing more

By Антон К

Mar 20, 2016

Мало систематизации

By Mukesh G S

Mar 27, 2019

zopa & negotiated

By Shailendra S

Aug 10, 2015

Nice subject.

By Jekaterina D

Feb 15, 2021

Good course.

By Roman K

Feb 21, 2021


By Tiago A

Jul 5, 2017


By Yamikani C

May 5, 2022


By Niti M

Jul 15, 2020


By R S

Jul 12, 2020

I will definitely say most of the lectures and videos which are shown in this course, were quite interesting. But what I felt lacking was there was no smooth transition between the legal aspects and the other part of negotiations and left quite a few people (supported by other reviews) confused. Also, the quizzes including the final one were designed almost as if it expected you to buy the coursebook, without which it will become quite difficult to pass, they were quite ambiguous.

By Yusuf Z

Jun 25, 2016

I have mixed feelings about this course. I notice that a lot of courses like these in US colleges are incredibly glorified. The professor sounds knowledgeable, I have to admit. The material, however, seems mostly like common sense. Most of it is life skills that you simply pick up over time. Just like business courses, people love to label everything concept or process with some kind of nice sounding term to make it look professional or whatever. Also, very boring.

By Hannes H

Sep 13, 2020

I think this course should have two versions. A shortened version that teaches basics in every day negotiations (first half of the course) and then the full in-depth course. It seems Mr Seidel is very succesfull in his profession, but I'm not interested why Russian students did laugh as he said "zopa" in one of his classes. The course should be more precise in delivering the contents.

By Andreea P

Sep 18, 2015

I thought the instructor was very well organized, and knowledgeable. However, the information I received, at times, appeared more descriptive than informative. What I mean, is that I feel that we were told a lot about how things are, and very little about what to do. Overall, great instructor, I had expected more "strategy" and "guidance."

By Andrey K

Aug 24, 2015

Only few starting videos give new information and techniques, the rest 80% is quite useless. Course would be much better if it gives real tips and techniques rather than constant repetitions of the same information in different forms. If you read the course contents - you already get 75% of what is presented in the videos.

By Revathy K

May 16, 2021

The length of the videos are too long . The content was so interesting . The practice quiz was not too challenging and final exam was too ambiguous . During the session the examples could be added .

By Nikki K

Feb 11, 2021

Tries to increase sales of his own book.

Why not, for this course, create some fresh material based on the book?

Other than that, quite interesting course.

By James W

Mar 22, 2022

The content was challenging to make it through. The lectures were way too long and centered on the instructor only. The delivery needs to be diversified.