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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,222 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

JK

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This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.

SP

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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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251 - 275 of 835 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Ana C P N

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May 19, 2022

Excelente curso, las lecciones muy claras y las entrevistas maravillosas, todos los entrevistados con muchísima experiencia.

By bidar c

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Sep 16, 2020

une des meilleurs formations , il m'a ouvert les yeux sur plusieurs concepts avec une méthodes détaillée et bien expliquée .

By Bronwyn

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Feb 26, 2020

Really interesting course. A bit dated but overall a fantastic eye opener on how to look at consumer behaviour differently.

By Andres A

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Feb 6, 2019

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!

By Elaine T

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Sep 27, 2018

Very well presented and easy to learn. I hope to learn more about practical use of neuroscience in marketing in the future!

By Nuno M M

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Oct 16, 2016

Great way to start to know a bit about Consumer Neuroscience and Neuromarketing! Interesting readings, studys and lectures.

By Shaurya s

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Jul 3, 2020

A great course and an amazing faculty. Gained a lot of insight towards consumer neuroscience and neuromarketing. thank you

By Sonja S

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Dec 27, 2016

Great course. Well structured, easy to follow and to understand. Please offer more about applied Neuromarketing like this.

By Almir S

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Jul 13, 2022

This was an excellente course about NeuroScience / NeuroMarketing for people that is starting to study it. Thanks a lot.

By MARIANA P

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Oct 3, 2021

He entendido de manera muy explicita cada concepto dado y puesto en practica al momento de realizar las diferentes tareas

By SAMRAT M

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Jun 8, 2020

Great learning. The insights, interviews and case studies were really practically put forward. Very well balanced course.

By Deepak K

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Aug 28, 2017

One of the best courses I have ever seen. This is really a value addition. Awaiting the next level of the same course.

By Liz O

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Dec 5, 2021

Great course, content and instructions. Love the amount of materials that are available. Highly recommend the course !

By Chiara B

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Apr 7, 2021

Very informative, useful and practical. It relates to practice as well as academic research. I definitely recommend it

By An S

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Sep 27, 2020

Excellent introduction to the basics of consumer neuroscience! Especially appreciated the extensive selected readings.

By SINOS V

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May 13, 2024

It was an exciting course. Knowledge in consumer neuroscience and neuromarketing is invaluable to my life and career!

By KARAN N R

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Jul 25, 2018

Amazing Insights by Prof. Ramsoy! I highly recommend all the students to pursue this course and enrich the learnings.

By Meritxell P J

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Sep 20, 2017

I really liked it! There is a big part of Neuro, not just Marketing which was lovely! I really enjoyed it, thank you!

By Yuri K

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Oct 24, 2016

It's the future of the marketing foundation. This course makes soft introduction with science-based approach. Thanks!

By Monica D

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May 2, 2022

Thoughoughly enjoyed the course and learnt a lot. Thank you Thomas Zoëga Ramsøy for a wonderful learning experience.

By MAURICIO G D S

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Jan 5, 2017

Very good insights. Awesome paperwork materials and excellent videos! It makes a great introduction to the subjects!

By Jose F A O

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Dec 4, 2016

FUE UN CURSO BASTANTE INTERESANTE Y MUY CLARO, ME AGRADO MUCHO SI VOLVERIA A TOMAR UN CURSO MAS DE ESTA UNIVERSIDAD.

By Negin N

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Apr 22, 2023

Very Interesting Topic! This course makes you fall in love with Neuromarketing & Consumer Neuroscience. Thank you!

By Thayla M

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Mar 10, 2023

O curso entrega tudo o que promete e bem mais com materiais bem construídas e com embasamento cientifico e exemplos

By Jagdish N

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Apr 24, 2020

its always better to learn the Second side of the coin when you are speaking to your customer .

Amazing Insights and