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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
2,115 ratings
569 reviews

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL
Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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251 - 275 of 559 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Devin S

Apr 27, 2018

Was fascinating all the way and changed my perspective on consumer behaviour.

By Marcos J

Sep 18, 2020

Great Introduction for people who doesn't know anything about this subject!!

By CATALINA G L

Jul 13, 2020

I loved the course I love to practice and internship in this field! Love it!

By Miguel A M C

Sep 27, 2017

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

By Dr. P K

Mar 3, 2017

Very interesting and useful course for consumer behavior and marketing area.

By carla P y V

May 23, 2020

me encanto, esta muy completo y aprendes mucho que puedes poner en practica

By Pradeep K R

Sep 11, 2018

Very Informative. would like to take more advance course on the same field.

By RIVU D

Nov 30, 2020

Really awesome course. Just the right mixture of psychology and marketing.

By Andrés P F

Feb 11, 2018

I trully think is one of the most usefull courses I've ever taken. Thanks!

By Laimona S

Nov 18, 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

By NAVANEETHAKRISHNAN K

Oct 9, 2017

Very useful course. Thank you to the tutor for this wonderful experience.

By Sumi E J

Jul 21, 2017

A good course which covers a lot of topics on neuroscience and marketing.

By Veronica J

Jul 10, 2017

Very good course: good contents and very relevant to real business world.

By Anthony O E

Aug 9, 2019

awesome neuromarketing is the future and the future is upon us very soon

By David G N A

Jun 23, 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

By Ubaldo C

Nov 5, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

By Gabriela S R

Sep 18, 2020

I liked a lot the interviews. Thank you for all the information shared.

By Mayara C M A d S

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

By Roger B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

By Belén P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

By Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

By Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

By Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

By Allycin

Jan 13, 2020

The information will help transform the way I interact with clients.

By Gherasim A M

Oct 6, 2020

A great course, combining both theoretical and practical aprroach!