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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
2,431 ratings
650 reviews

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL
Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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251 - 275 of 643 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Ashish S

May 26, 2020

Enhancement of customer experience. Contributor towards effective mental model marketing strategy.

By Abhishek B

May 18, 2020

This course help me in understanding consumer mind and how to use it for marketing of our product.

By Edwin N A

Feb 4, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

By Douglas T

Sep 10, 2020

Great course. Highly recommended to those in the marketing industry especially digital marketing.

By maanveer s

Jul 19, 2020

Very well structured and conducted.. the material and discussions are very focused and relevant

By María J R

Sep 21, 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

By Kaavya R

Apr 23, 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

By ethan h

Apr 28, 2020

Great course perfect for those who know very little about the science behind neuro marketing!

By Dianna

Feb 8, 2020

Interesting information! It's a course that I recommend if you love learning about the brain.

By KALYNE R P N

May 8, 2021

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

By Amanveer s

Mar 7, 2021

Exceptionally well articulated course for beginners as well as veteran market professional.

By Renato V

Apr 9, 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

By Maria d l N P C V

Apr 28, 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

By Lebogang K

May 24, 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

By Mariana D C

Jul 5, 2020

Very good, and very complete! I really learned a lot and the information is very useful!

By Aniriddha W

Dec 6, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

By Filipe S

Mar 27, 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

By Juan A P L

Oct 22, 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

By Emily T

Aug 6, 2021

R​eally insightful, teaches interesting tools handy for the future world of Marketing

By ahmed a

Aug 23, 2021

i​t is an informative course, I wish to add more courses about neuromarketing topic.

By Shubham A

May 12, 2021

Best Course to find What neuromarketing is all about and get a foundation knowledge.

By sanjeev m a

Dec 10, 2020

helpful to any marketing professional who wants to orient themselves with the future

By Prompiriya P

Aug 14, 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

By Simon H

Sep 23, 2017

This was a great course if you would learn about how we process decisions. Thank you

By pavana m

Aug 2, 2021

Best course to know emerging trends in neuro marketing and consumer neuroscience.