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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

3,199 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews


Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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301 - 325 of 830 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Barbara G

May 29, 2018

An excellent course. I learned a lot, it was clear and fun. Loved the interviews. I totally recommend it.

By Selin S

Sep 11, 2022

I learned a llot of new informations and this course helped me understanding neuromarketing. Thank you!

By Pillearachchige Y O P

Jan 1, 2021

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

By Jarod L

Sep 11, 2017

It provide a great new insight to understand human behavior and a must go through course for marketeers.

By Barbara P

Sep 11, 2017

This is a very interesting and useful course. I really enjoyed it and I do recommend it for everyone! :)

By Yina T

Sep 2, 2017

Very informative! Great to build up on more neuro-psych related knowledge. Cant wait for the next level.

By Ngutor I

Nov 5, 2020

Lovely course. Learnt a lot about why we act and why certain things we deem irrelevant are shown to us.

By Sreshtha C

Jul 30, 2019

Such a resourceful course taught me so much more and helped me understand a new dimension to marketing.

By Sirat R

Dec 27, 2018

I loved the way I could learn the psychological perspective business, it was a fun course all together.

By Virginie F

Sep 24, 2017

Excellent course! well structured with a lot of knowledge and experts interviews. I recommend for sure.

By Sangho A

Jun 26, 2022

It's very helpful for me to understand current view of neuroscience nad its application to marketing.

By Juan P G B

Jul 13, 2020

Very good. Good information. I am a student of psychology and this helps me to complement my career.

By Edwin G

Jan 8, 2018

this course have a lot of information. each level have lectures that explain clearly all the themes.

By hywel p

Aug 1, 2022

In depth course, even though it is a short course. Informative and filled with real world examples.

By Adnan M

Apr 28, 2020

Great course. I recommend this course to everyone if you like to update yourself in neuromarketing.

By Lakshmi K

Jul 7, 2020

Good course. This gives insights to what are factors that enable a decision making in Human Brain.

By Ashish S

May 26, 2020

Enhancement of customer experience. Contributor towards effective mental model marketing strategy.

By Abhishek B

May 18, 2020

This course help me in understanding consumer mind and how to use it for marketing of our product.

By Edwin N A

Feb 4, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

By Sipho M

May 31, 2022

its a very informative course and contain lot of information , international valuable information

By Douglas T

Sep 10, 2020

Great course. Highly recommended to those in the marketing industry especially digital marketing.

By Ravi P

Oct 17, 2022

Awesome Course! Learnt a lot and the instructor is amazing. Loved the interviews with experts.

By Bruce C

Jun 14, 2022

great course from CBS talking about marketing psychology. a bit dystopian but that's the world.

By maanveer s

Jul 19, 2020

Very well structured and conducted.. the material and discussions are very focused and relevant

By Majo R

Sep 21, 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.