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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
2,437 ratings
651 reviews

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL
Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF
Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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301 - 325 of 645 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Veronica J

Jul 10, 2017

Very good course: good contents and very relevant to real business world.

By Anthony O E

Aug 9, 2019

awesome neuromarketing is the future and the future is upon us very soon

By David G N A

Jun 23, 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

By Ubaldo C

Nov 5, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

By Gabriela S R

Sep 18, 2020

I liked a lot the interviews. Thank you for all the information shared.

By Mayara C M A d S

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

By Roger B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

By Belen P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

By Fahimeh H

Jun 24, 2021

Great course! I really learnt so much and great lecturer! Thanks CBS!

By Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

By Keila D S

Jul 5, 2021

aborda vários aspectos do estudo do neuromarketing, inclusive eticos

By Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

By Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

By Allycin

Jan 13, 2020

The information will help transform the way I interact with clients.

By Gherasim A M

Oct 6, 2020

A great course, combining both theoretical and practical aprroach!

By Salo Z

Jan 6, 2017

Very useful, interesting and would completely recommend the course!

By Shennuwa A

May 18, 2021

I enjoyed this course so much and learnt a-lot from it! Thank you.

By Dhiraj R

Jun 30, 2020

Less is more, very carefully crafted content and learning modules.

By Shruti K

Jun 29, 2020

Thank you! it was an enlightening journey into the consumers mind.

By Paola I

Jun 3, 2018

Amazing course, easy to understand for non-scientific backgrounds!

By aaditya r

Nov 4, 2016

Great To Start but should perceive continuous research. Thank you

By PHANIT K

Dec 13, 2020

It is very interesting to have research-based course on Coursera.

By karrthik

Mar 7, 2020

A great course with the latest technology disruption in Marketing

By Cherrie M S

Nov 28, 2017

Excellent course! helped me get a good foundation on neuroscience

By Gavin R

Aug 9, 2017

Great course , loved the content. It was very apt for beginners.