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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,440 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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501 - 525 of 878 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Muhammad t M

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Nov 26, 2016

One of the best courses on coursera...

By Marwa S

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Jun 9, 2024

Très utile pour apprendre les bases !

By Myrto T

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Oct 30, 2020

Great course! I highly recommend it!

By Oyunerdene

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Sep 5, 2018

Thank you. It was interesting course

By Kamsinyochukwu c

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Dec 25, 2024

Very detailed, I'll recommend this.

By DOREN C

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Mar 25, 2022

Very good intro for Neuromarketing!

By Kavya S

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Nov 12, 2020

I really enjoyed the online course

By Iktimal M

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May 14, 2023

Very practical and easy to follow.

By kayode o

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Sep 23, 2022

Very impactful and easy to follow.

By Sarah a A

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May 31, 2021

excellent course...very enjoyable!

By Mark S

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Dec 11, 2016

Thanks for sharing your knowledge!

By Hugo F

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Oct 18, 2016

Great Course! Thank you very much!

By Aisha D B

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Jul 10, 2023

Comprehensive and easy to follow.

By Mihaela A

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Nov 15, 2022

amazing material. so revealing :)

By Zeynep M

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Jan 27, 2022

incredibly fascinating eye-opener

By Geral G

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Aug 19, 2021

no era lo que esperaba pero bueno

By Chinmayi M B

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Aug 24, 2020

Very interesting and informative!

By MICHELLE M P D

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Nov 17, 2024

excelente curso, recomendadisimo

By Diana C

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Mar 30, 2025

Fue un curso super interesante.

By Nittaya W

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Jul 6, 2020

Excellent course for beginners.

By Sara A G D L

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Jul 1, 2020

Great teachers and information.

By Anupama S

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Apr 24, 2020

Ilthis course is very useful ..

By Andreea A C

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Jan 5, 2020

Great information and structure

By Unai A

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Mar 5, 2018

Very detailed and comprehensive

By Melina G

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Sep 13, 2024

Excelente curso, muy completo.