This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.
By Martine K•
Was a great course where I learned a lot about the ways in which consumer behaviour can be analyzed through different technologies. Was a great beginner course that broke down how the brain is connected and contributes to purchase intent!
By Faith K•
Very thorough introduction to consumer neuroscience and neuromarketing. The combination of lectures, interviews, and reading materials was excellent. The content was challenging but understandable. I enjoyed participating in this course.
By Weronika G•
Very interesting and a timely course. The workload was manageable and the content quite enjoyable. There were, however, two interviews that were difficult to watch due to the poor audio quality. I loved the one with Carl Marci though.
By Carolina G F d C•
I think if you come from a science / medical field the course is great. As a marketer I think there is a bunch of useful information on it, but when come to the tests and I have to remember the names of certain parts of the brain ...
By Carl Z•
Short course. While there were some interesting material, at least half of the course was interviews which did not talk so much about the theory related to consumer neuromarketing. I would have liked to see more material and studies.
By Christiane M•
I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn
By Rohan M•
The course and the teacher are very good, yet in certain areas the course pack seems boring and the case studies seem out of context. The interviews in Week 3 aren't very helpful. Overall, the course is worth the effort.
By Yan P•
A little out-dated and I would love to get Digital aspect of things as well. Other than that it was insightful and thorough course covering most interesting points of consumer behaviour and Neuroscience relation to it.
By Filitsa D•
Thank you for this course. It was a good start to understand the field. I would like to see more examples of how brands are using neuromarketing in their advertisement, in their actual products (design, colour).
By Vanessa C•
This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!
By Helen K•
It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)
By Jonathan N•
Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced
By Shreeya T•
Very intriguing introduction. Liked the pattern of teaching and involvement of various industrial professionals as well. The only shortcoming was the repetition of certain subjects and topics.
By ailar f•
I have always been interested in neuromarketing and consumer behavior and this course gave me a clear vision of what area of work I am most interested in . very helpful course for beginners.
By Vanessa P•
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
By Sergio.C. M•
For me this as the frist time i study neuromarketing. I chose this course to get more familialized whit this topic.
Is a good course, whit very good insights on neuroscience. I recomend.
By Aaditya S•
Thomas has the rare ability to explain the difficult concepts in relatively simple terms. I think that this course provides a good introduction on consumer neuroscience for beginners.
By Shreyansh J•
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
By Depanjan C•
Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday
By Iveren I•
It was a general introduction and so quite alright.
It was a bit discomfiting to get the certificate before the course was completed. Perhaps there is a glitch somewhere?
By Samad k•
really an intriguing course , helped me understand how the consumers tend to behave even without knowing . This is a subject with alot of scope for further discoveries
By David M•
Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional
By Orhan G•
The materials are really good and Thomas, the lecturer, explains everything very well. The only problem was due to sound quality during the interviews. Thank you!
By Arun S•
Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.
By Sanyam S•
a little less biology and more from business standpoint would help... but otherwise it is absolutely amazing and i would definitely refer it to my colleagues