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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,214 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

JK

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This course has really helped me gain thorough knowledge and research direction in this field. Thank you Prof. Ramsay for the wonderful course material and very good examples.

SP

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Very interesting and detailed study of consumer behavior. The concepts were understandable and many new things, methods and concepts were explained in this course. It was really helpful.

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426 - 450 of 834 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Tanya P

Jun 19, 2020

Very engaging and insightful! Would recommend to my peers.

By Tahir N

Feb 29, 2020

The course was new and Advance .

The Instructor was Expert.

By FRANKLIN J S

Jul 19, 2022

Excellent Course well designed and very very informative

By Sagar C

Jul 20, 2020

That was amazing. Thank you, Dr. Thomas, and colleagues.

By ong S

Oct 20, 2019

Like the content and knowledge shared from this lecture.

By Nam T N

Aug 16, 2023

it is new and useful in understanding consumer behavior

By Bugra

Nov 29, 2020

Basics and really good explanations about Neuroeconomic

By Zara T

Oct 11, 2020

A good introduction to the subject - very high quality!

By Manju M

Jul 15, 2020

Excellent Course for Marketing and Retail professionals

By Sarina L

Aug 18, 2023

really like that & would like to learn even more about

By Eva

Feb 18, 2022

An useful and complete introduction to neuromarketing.

By ALESSANDRO R

Aug 11, 2021

really interesting ... but not useful for my research!

By Heather S

Apr 24, 2019

Loved it! Can't wait to learn more. GREAT instructor.

By Thaignée P

Jul 18, 2017

Amazing experience, thanks for sharing this course...

By Tomas M

Jul 2, 2023

Comprehensive, ideal information for an introduction

By Dory K

Jan 19, 2019

Extremely well explained course. It was a pleasure.

By William M d C

Sep 22, 2017

The best course related to neuromarketing. Perfect!

By Polina D

Mar 27, 2017

Great course! A lot of useful relevant information!

By VIRAT C

May 15, 2020

really very nice Course to boost up your knowledge

By Deleted A

Jun 30, 2020

Excelente information and excelent study material

By Kristine W

May 22, 2020

Great information , well laid out and instructed!

By María d M D C

Oct 1, 2020

It was very good. Now I can apply this knowledge

By Surendra D

Dec 24, 2019

Its desinged to make you a perfect neuromarketer

By Gracious D

Oct 31, 2021

A great course for an introduction to the field