Northwestern University
Engagement & Nurture Marketing Strategies
Northwestern University

Engagement & Nurture Marketing Strategies

This course is part of Social Media Marketing Specialization

Taught in English

Some content may not be translated

Randy Hlavac

Instructor: Randy Hlavac

52,834 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.8

(1,167 reviews)

|

98%

8 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.8

(1,167 reviews)

|

98%

8 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Social Media Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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Earn a career certificate

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There are 4 modules in this course

In this module, you will learn the three social strategies being used by organizations today.

What's included

5 videos7 readings

In this module, you will learn the social engagement strategy. You will see how organizations are using it today, what metrics they use to gauge success, and a real-world best practice example.

What's included

10 videos4 readings1 quiz

In this module, you will learn the nurture marketing strategy. You will understand why landing pages are so important and how to effectively use a multimedia filter and focus blog to enable real-time marketing results.

What's included

9 videos2 readings1 quiz1 peer review

In this module, you will learn how to develop a filter and focus blog, create engaging content, and tips to be effective with it.

What's included

2 videos4 readings1 quiz

Instructor

Instructor ratings
4.7 (53 ratings)
Randy Hlavac
Northwestern University
13 Courses261,343 learners

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Recommended if you're interested in Marketing

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4.8

1,167 reviews

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LF
5

Reviewed on May 12, 2016

NP
5

Reviewed on Jun 27, 2016

MM
5

Reviewed on Aug 15, 2020

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