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Learner Reviews & Feedback for Introduction to Personal Branding by University of Virginia

8,479 ratings

About the Course

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Top reviews


Jun 22, 2021

This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.


Apr 16, 2022

This course was very useful to promote me as a brand , with an emphisis to utilize the social media for it. I like this imaginative course as a timely innovative one , and will recommend to friends .

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151 - 175 of 2,569 Reviews for Introduction to Personal Branding

By Mary C

Aug 7, 2020

Excellent course for anyone with a business, large or small. The "business" doesn't have to be a brick and mortar entity. I learned a lot from this course that I will be incorporating immediately for not just my home-based business, but for my personal online presence as well.

By Fauzan N Q

Jul 18, 2021

This course is really help me to understand about personal branding. I'm currently a student university majoring on marketing management, so its really help me to learn something new aside from what i got at the university. Thank you Coursera, Thank you University of Virginia

By Shaikh M P

Jun 24, 2020

Amazing course, a lot to learn. I would like to take this chance to thank Kimberley Barker, such an amazing teacher. She is always open to teaching and invites students to stay connected and seek help whenever necessary through various platforms. A course worth recommending.


May 18, 2020

Thank you so much, Kimberley. The courses are not courses but a complete insight into how to start building up a brand. How to start, what should be done, how it should be done. I am happy that I invested my time is this and learned new things. Once again thank you so much.

By Nicole G

May 29, 2018

Overall this is a great introductory course!! Personally, I highly suggest you do not stop your learning journey on Personal Branding with just this course as it says it is an Introduction and there's much more to be learned if you really want to know how to brand yourself.


Nov 28, 2020

Being new to Social Media, this was a great course. It actually covered many topics that I would not have anticipated, but we should all be aware of and know the basics of if we are venturing into Social. Loved your teaching style as well. Grateful for the opportunity!

By P D R

Jun 22, 2020

This course is aptly designed for busy personnel to have an overview and in depth understanding of various parameters involved in the personal branding and all the precautions need to be taken. Over all one gets the feel of being experienced even before getting into it.

By Roberto V

Jan 5, 2019

This course is perfect as an introduction to personal branding. The teacher was well-informed and funny, and there were plenty of examples throughout the lectures to understand the main points. I think she covered several key themes, so it's a very good starting point.

By Sally H

Feb 25, 2018

Thank you so much Kimberley. This course has a great pace, is thought provoking and I enjoyed the presentation style. It's made me think more about what I'm putting out on social media and how it might be perceived. The Reputation Management was a real eye opener.

By David C

Dec 13, 2017

This is a great course. I came in sceptical about me being a brand, but I think I get now why it's important to communicate who you are to the larger world out there. We all have something to offer and it's important to let people know who we are and what we can do.

By Dmitri M

Mar 20, 2017

Хороший и понятный курс для тех кто с помощью социальных сетей хочет продвигать свои навыки или бренд, но не имеет каких либо навыков. В курсе есть упражнения помогающие " Увидеть себя" и найти "Напрваление " , так же достаточно дельных и практических рекомендаций.

By Bhupendra B

Jul 14, 2020

Kimberley is a really amazing teacher who made the whole course so much fun. Also she's really helpful and cooperating. And mostly importantly the course covers all the fundamentals of a personal branding and really pushes you to take action if you're not already!

By Türkan Ö

Nov 8, 2020

çok teşekkür ederim. Tüm bilgiler ve paylaşım için. Ayrıca samimiyetle aktarılan kendi hikayeniz için de Kimberley. İlgiyle okuyacağım bir çok makaleye de sahip oldum. Ve tabii ki yepyeni bilgilere de. Online aldığım sertika için de ayrıca çocuklar gibi sevindim.

By Amy S

Jun 21, 2020

I really enjoyed Kimberly Barker's lectures- she is a great resource for this field. She was very relatable and enjoyable to listen to and learn from. The content was relevant, and I will use much of what I learned in the future in my career pursuits. Thank you!

By Inas

Apr 14, 2020

I thought there would be so many materials I took. In fact, it was very helpful how-to understand myself so I can build my personal branding. It also explains how to act if we did something wrong. A good course to improve attitude in public and professionality.

By Sanskriti N

Jan 11, 2019

I truly enjoyed taking this course with Kimberley R Barker. Most videos were helpful and the recommended readings were truly useful. A huge thank you to the professor for helping me learn so much about personal branding and deepening my interest in the subject.

By Gaurav G

Apr 1, 2020

It was a remarkable journey to learn about "Personal Branding". I would like to thanks, Mrs. Kr. Barker for teaching me so well so that we can easily understand about each & every topic in depth. Keep supporting & always share your informative stuff for us!

By Sahar M

Feb 5, 2019

I thought I wouldn't complete it but the more I go the more I discover things I'm very interested to know about my true self and the way I want to approach the world. I recommend it to everyone interested in design, branding, entrepreneurship or marketing.

By Laura J A

Apr 4, 2016

Quite Complete to be a short course, enjoy everything, discover a lot of myself on the website world, which was great and hopefully with a little bit of time I'll be able to "bulletproof" (or a least try harder) my digital networks. Thanks! Really helpful.

By Grace I

Aug 1, 2020

I am very Thankful to Madam Kimberly for a wonderful learning about Personal Branding. It helps me realized a lot of things to be improved and how to deal with different circumstances that might takes place in today's digital world. Thank You very much.

By Ira W

Jul 7, 2020

She is very fun to watch. I like her style of lecture and she covers many things that you need in order to create a personal branding. Many of these topics can also be applied in your daily life, should you not feel too interested in starting a business.

By Chidinma N U O

Jun 7, 2019

This course is worth the time and a requirement for everyone that want to grow a valuable brand. Thank you so much Kimberly Baker for sharing great tips and Knowledge with us. I was able to identify my mission statement and the value for my current work.

By Ezekiel O

Apr 21, 2022

I started taking my personal brand online seriously last year(2021), and I wish I came across this course prior.

It is a complete introduction to building an online brand.

I thank Kimberley and the university of Virginia for putting together this course.

By Carly D

Sep 22, 2020

I think this course had a lot to offer and it included a variety of materials to solidify learning (readings, podcasts, and videos). Overall I really enjoyed this course and will walk away with some knowledge to help me on my personal branding journey.

By Simon R

Nov 16, 2015

Amazing course! I finished it in just 3 days. The instructor was so nice and engaging (and pretty). I thought she did a great job. I would like to see more courses in this vein with the same mixture of short lectures, forum discussions, articles, etc.