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Back to Positioning: What you need for a successful Marketing Strategy

Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School

4.5
stars
753 ratings
160 reviews

About the Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Top reviews

NK
Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO
Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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151 - 157 of 157 Reviews for Positioning: What you need for a successful Marketing Strategy

By Afouzar A

Aug 13, 2020

I gave 2 stars because of the good reading materials provided in this course. What threw me off is that the professor seems so stressed out it is easily noticeable. The laughs after each sentence and the constant moving and shaking was no pleasureful.

By Chandani P

Jan 3, 2018

Since the professor is from Spain, the videos are not very clear. Too much noise from background. Less of teaching and more of reading material. one lecture is not even translated. It was not worth it.

By Lauren P

Jul 2, 2017

Having the instructor not have english as his first language made for inconsistencies in his communication and it became more confusing what he was trying to say

By Emily S

Sep 24, 2020

Some of the videos are inaudible. The quizzes to not match course content. Multiple frustrated students in the forums.

By Gagan K

May 21, 2020

Very Basic Course. Quiz answers seem to be faulty and options seem to be very ambiguous

By fatemeh s

Jul 23, 2020

this thing ruined marketing for me

By Liliana L

Jan 8, 2020

Hola. Solicité ayuda para que me ayudaran a resolver un problema con la calificación del quiz por una falla en el sistema y nunca respondieron. No pude continuar con el curso.