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Back to Positioning: What you need for a successful Marketing Strategy

Learner Reviews & Feedback for Positioning: What you need for a successful Marketing Strategy by IE Business School

4.4
stars
940 ratings

About the Course

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

Top reviews

NM

Dec 20, 2016

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO

Feb 7, 2018

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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151 - 175 of 199 Reviews for Positioning: What you need for a successful Marketing Strategy

By sherifat o

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Dec 21, 2022

The couse is an excellent one but the audio need to be worked on.

By Ajay B

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Feb 9, 2019

Course was good. However, they didn't give the PPTs in this one

By Andres R

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Jul 20, 2018

Los ejercicios son bastante difíciles pero en general es bueno

By Esteban V B

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Jul 4, 2020

Buen curso. Problemas de audio cuando estaba en ambientes

By Miguel A P F

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Jun 21, 2022

Audio quality is sometime really bad

By Chetan s

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Sep 29, 2018

Video needs to be still ellborative

By Aman C

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Jun 6, 2020

It's good or new experience for me

By Rahaf S

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Jul 17, 2020

Interesting accurate course.

By Abba X R E G

•

Nov 8, 2024

Exclentes explicaciones

By Krishnakumar R

•

Oct 17, 2018

Good - need to be

By Rajaraman G

•

Mar 17, 2019

Very Good Course

By Mukesh D

•

Apr 30, 2023

good course :)

By VL

•

Dec 2, 2018

Outstanding!!

By Cecibel G P

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Aug 5, 2020

Very useful

By Suresh P

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Mar 28, 2018

Need more

By Marcela V C

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Oct 18, 2024

nice

By Sahed H

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Jul 19, 2019

good

By Rajneesh A

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Aug 4, 2017

good

By Ximena A R P

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Nov 11, 2024

M

By chiara c

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May 18, 2019

n

By Santhoshkumar G

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Mar 28, 2018

E

By Nicholas M F

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Aug 10, 2017

Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.

By Tony J

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Feb 9, 2017

Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.

On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding

By Valentina Y A

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Mar 28, 2020

the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.

By Anders B

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May 5, 2020

Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…