Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
By Piotr W•
Well designed course, worth its price. There are major problems with subtitles throughout whole course (for example you can spot few times "niche" in subtitles, while the teacher says "needs"), some Spanish parts of videos (interview with guest during Week 4) are not translated at all. Sometimes explanations could be more intuitive. Some quiz questions throughout the course are poorly designed (misleading wording etc.).
By Mary L•
Very helpful and informative. Points for improvement would be on general subtitles (and some texts on presentations) as wrong ones could be very misleading and the translation of non-English audio (case in point: interview with Citroen manager who was talking extensively about strategies and insights in foreign, not-translated language).
By Gary L•
Most of the cases here only covers B2C. I didn't see much examples of B2B. I know the the principles in this positioning are the same for B2C and B2B, adding 1 or 2 examples will be great. Anyway I will try it out in my B2B applications.
By Halwa D B•
I found the course very clear and interesting. Was very happy to watch video with actual marketing professionals. Littler suggestion: some lectures could be updated with 2016/2017 case studies.
Thanks a lot Professor.
By Aravind P R•
The quiz could have better feedback, Say if there are multiple answers right to a question, then tell me which answer I chose are right, because else I'll be confused if what I studied was wrong from the beginning.
By Pritish K•
Quite a nice overview of the basics of positioning, defining value to customers and provides a nice high level view.
On the negative side: Some of the readings are hard to access on the warc site.
By Surya N•
Very valuable information, which gives you clear idea about trends impact and how to start your marketing strategy
Explanation of professor is excellent when it comes to examples, but content wise
By Sunket A P•
I found this course on positioning helpful and it also clears my doubts. I learn some key concepts that are new to me. Overall good course to learn about marketing esp positioning.
By Jill M•
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.
By David P G•
Very good presentation skills and quality of the informations presented. I would suggest to provide scripts/and presentations to ease the studying process.
By Deleted A•
Very informational. Could be a bit more interactive and with peer-reviewed assessment to be more challenging but overall good course.
By Kerem B C•
Great education with good articles-videos and real life examples.Thank you for making this education much more enjoyable.
By Apurav K•
A really informative course giving a big picture of what devising a market strategy looks like.
By AIDA G V•
a veces un poco difícil acceder al material de lectura.. pero el curso está muy bien
By Mayuresh H•
Can be updated to use more relevant examples, the course is updated only till 2016
By Mazen H M•
It was very usefull . It added a lot to my knowledge .Thank you very much
By Ajay B•
Course was good. However, they didn't give the PPTs in this one
By Andres R•
Los ejercicios son bastante difíciles pero en general es bueno
By Esteban V B•
Buen curso. Problemas de audio cuando estaba en ambientes
By Chetan s•
Video needs to be still ellborative
By Aman C•
It's good or new experience for me
By Rahaf S•
Interesting accurate course.
By Krishnakumar R•
Good - need to be
By Rajaraman G•
Very Good Course