Chevron Left
Back to Pricing Strategy

Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.6
stars
938 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Top reviews

BT

Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

AJ

Mar 19, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

Filter by:

51 - 75 of 207 Reviews for Pricing Strategy

By Luis A D d F

Jan 20, 2019

By Tim H P

Jul 10, 2020

By Gabriel O C

Jan 19, 2018

By Kiran M

Oct 26, 2017

By Nakul S

Jun 21, 2021

By Prabhav M

Jul 2, 2020

By Edwin D

Jan 4, 2022

By Ricardo D R R

Dec 21, 2019

By 김태엽

Nov 6, 2018

By César G

Feb 25, 2017

By Ujjwal A

Aug 20, 2020

By Santiago L T

Aug 13, 2020

By Łukasz C

Jun 7, 2016

By Ale V

Feb 24, 2018

By PIYUSH S

Apr 23, 2020

By Gyula W

Jun 29, 2020

By Anna K T

Dec 13, 2020

By Raymond C

Dec 25, 2018

By Nicolas M

Jan 7, 2017

By KAMPHA K N

May 29, 2020

By Dylan M

Oct 7, 2016

By Devadarsan P S

Oct 5, 2020

By Ashi

Jun 27, 2021

By Jacques K H

Aug 25, 2017

By Mukesh K B

Dec 1, 2016