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Learner Reviews & Feedback for Pricing Strategy by IE Business School

796 ratings
175 reviews

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Top reviews


Mar 20, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


Jun 12, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

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76 - 100 of 173 Reviews for Pricing Strategy

By Madhur S

May 23, 2020

Very Helpful in giving insights on Pricing Strategies

By Alex P

May 24, 2020

Very interesting course and liked the format of it.

By Nana K

Aug 25, 2019

Très intéressant, on y découvre de nouvelles choses

By Ravindra S R

Aug 16, 2019

very informative and practice exercises were apt

By Ahmed N

Jul 01, 2016

extremely beneficial and high quality education

By Jady P

Dec 10, 2016

very awesome course! The professor is great!

By Maaz S

Nov 28, 2018

Very Informative and gained a lot of skills

By Colin M

Mar 10, 2018

Very well-constructed, informative course.

By Gediminas D

Oct 29, 2016

very good course. Interesting and useful.

By Chongtao P

May 20, 2017

very good course and I have learned lot

By mihaela b

Apr 05, 2020

Interesting, right speed, great techer

By Felipe A G c

Jan 27, 2017

grerat course, have a nice tips to use

By Magdolin A

Jun 30, 2019

Great Information and well presented.

By Ерошенков М А

Mar 24, 2020

It was very interesting and usefull!

By Alain C

Mar 10, 2018

Good Information and great learning.

By Krzysztof L

Aug 25, 2017

Great course with a lot of examples.

By rajat k

Jan 18, 2020

Insightful and crisp to understand

By Kelli S C

May 01, 2019

So much to learn but presented we

By Trần K

May 27, 2019

thanks to Coursera and Lecturers

By Giorgio F

May 17, 2020

very good, clear, deep and fast

By Dee M

Sep 14, 2016

Great course - very insightful

By Rauf

May 05, 2020

Really ,this course is great.

By Jobian G

Aug 14, 2020

Excellent course for basics.


Dec 25, 2016

great, professional couse.

By Rehan

May 17, 2020

excellent course good job