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Learner Reviews & Feedback for Pricing Strategy by IE Business School

989 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

Top reviews


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Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.


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In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

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76 - 100 of 216 Reviews for Pricing Strategy

By Mukesh K B

Dec 1, 2016

It was good course and has given me immense knowledge and new way to look pricing.

By Shubhang S

Aug 10, 2016

Very detailed and a nicely structured program. Lectures were surprisingly precise!

By Mariana V C

Jul 22, 2020

Great videos, the professor makes is easy to understand and gives clear examples!

By Alejandro O

Jul 19, 2020

It a very interesting couse, with practical excercises and a very good teacher

By Pedro M

Jun 13, 2020

Excellent course, covering different topics and well sustained in bibliography

By Luigi

Dec 23, 2019

This course was well structured to apply a pricing strategy at all the levels

By Adekola F

Nov 6, 2017

The most difficult one yet in the specialization, very challenging but I tho


Apr 23, 2020

This is an interesting course, and correct length, and fascinating lessons.

By Caroline M

Oct 17, 2018

Great explanation that suits everyone even those with no prior experience.

By 杜玉薇

Jun 25, 2018

It helps me a lot in learning the basic knowledge of pricing strategies.


Sep 2, 2020

Excellent course, concepts, and cases are a true reflection of


By Ashim B

Sep 23, 2018

Holistic approach to the understanding of pricing strategy.

By Bakololo K

Sep 24, 2020

Very useful course, lessons with our professor. Thank You!

By Satyam P

Jun 23, 2016

Great Course and extensive learning modules. Thanks a lot.

By Chioma B

May 13, 2019

Very detailed and insightful course. It is a gamechanger!

By Alejandro L

May 27, 2017

Stunning and remarkable, Definitely worth every minute.


May 15, 2020

excellent teaching by our spanish teacher love you sir

By Madhur S

May 23, 2020

Very Helpful in giving insights on Pricing Strategies

By Alex P

May 24, 2020

Very interesting course and liked the format of it.

By Nana K

Aug 24, 2019

Très intéressant, on y découvre de nouvelles choses

By Ravindra S R

Aug 16, 2019

very informative and practice exercises were apt

By Carolina L C

May 13, 2021

Excelente curso y sus ejemplos ayudan demasiado

By Ahmed N

Jul 1, 2016

extremely beneficial and high quality education

By Jady P

Dec 10, 2016

very awesome course! The professor is great!

By Peter G

Apr 14, 2021

Good mix of theory and clarifying examples.