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Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.6
stars
1,022 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

Top reviews

AJ

Mar 19, 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

BC

Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

Filter by:

126 - 150 of 223 Reviews for Pricing Strategy

By Jobian G

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Aug 14, 2020

Excellent course for basics.

By Martin M

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Dec 25, 2016

great, professional couse.

By mritunjai

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Mar 23, 2022

great analytical learning

By Rehan n

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May 17, 2020

excellent course good job

By Кабанова Е

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Dec 25, 2017

Thank you for the course!

By Xini W

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Mar 19, 2017

Good introduction course

By Veronica F

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Jan 29, 2017

Great course! A bit hard

By Ziba H

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Apr 25, 2020

thanks for everything

By Ricardo R

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Mar 29, 2016

Brilliant and Helpful

By Regulthafus C T A

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Mar 2, 2023

I love it, Thank you

By ANGELA D P B B

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Mar 29, 2021

very real learning.

By Julie v H H

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Jul 17, 2020

Really nice course!

By Hemant B

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Mar 5, 2023

Very insightful..

By Nils J C G

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Nov 21, 2020

Awesome Course!!

By Virendra G

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Oct 9, 2016

Excellent course

By Syeda S K

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Apr 6, 2020

amazingg course

By Bipin T

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Jun 1, 2022

Good Knowledge

By amirreza m

•

Feb 15, 2017

It was amazing

By John F

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Oct 10, 2016

Great course!

By Serafina M

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Sep 15, 2021

informative

By israa m

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Aug 29, 2021

great course

By Carolyn D

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Jun 16, 2017

very helpful

By Jose F O A

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Nov 28, 2016

great course

By Himanshu G

•

Jun 1, 2025

interesting

By Ege T

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Apr 27, 2024

Great job !