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Learner Reviews & Feedback for Pricing Strategy by IE Business School

989 ratings

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product....

Top reviews


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Loads of information received through this course. Being a fresher, the content seems pretty exhaustive & holistic. Some nice & relevant examples in every video lecture.


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In my opinion it is the best course in the specialization. Excellent sources articles and book to study and expand the price knowledge. The course gave enough encouragement to learn more.

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126 - 150 of 216 Reviews for Pricing Strategy

By Кабанова Е

Dec 25, 2017

Thank you for the course!

By Xini W

Mar 19, 2017

Good introduction course

By Veronica F

Jan 29, 2017

Great course! A bit hard

By Ziba H

Apr 25, 2020

thanks for everything

By Ricardo R

Mar 29, 2016

Brilliant and Helpful

By Regulthafus C T A

Mar 2, 2023

I love it, Thank you


Mar 29, 2021

very real learning.

By Julie v H H

Jul 17, 2020

Really nice course!

By Hemant B

Mar 5, 2023

Very insightful..

By Nils J C G

Nov 21, 2020

Awesome Course!!

By Virendra G

Oct 9, 2016

Excellent course

By Syeda S K

Apr 6, 2020

amazingg course

By Bipin T

Jun 1, 2022

Good Knowledge

By amirreza m

Feb 15, 2017

It was amazing

By John F

Oct 10, 2016

Great course!

By Serafina M

Sep 15, 2021


By israa m

Aug 29, 2021

great course

By Carolyn D

Jun 16, 2017

very helpful

By Jose F O A

Nov 28, 2016

great course

By Ege T

Apr 27, 2024

Great job !

By Ritika A

Nov 30, 2023

It was good


Jun 28, 2020


By Deep R H

May 7, 2020


By Duke N

Nov 2, 2016


By Jose R P R

Mar 29, 2016

Very useful