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Learner Reviews & Feedback for Pricing Strategy by IE Business School

4.6
stars
907 ratings
202 reviews

About the Course

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....

Top reviews

BT
Mar 19, 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!

SR
Jun 11, 2016

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

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126 - 150 of 199 Reviews for Pricing Strategy

By Virendra G

Oct 9, 2016

Excellent course

By Syeda S K

Apr 6, 2020

amazingg course

By amirreza m

Feb 15, 2017

It was amazing

By John F

Oct 10, 2016

Great course!

By Serafina M

Sep 15, 2021

i​nformative

By esraa m

Aug 29, 2021

great course

By Carolyn D

Jun 16, 2017

very helpful

By Jose F O A

Nov 28, 2016

great course

By SARELLA K

Jun 28, 2020

NICE COURSE

By Deep R H

May 7, 2020

Excellent!!

By Duke N

Nov 2, 2016

Interesting

By Jose R P R

Mar 29, 2016

Very useful

By Gabriel M

Jul 24, 2020

Excellent!

By Gabriel M

Jul 18, 2020

Excellent!

By Nevra S

Jun 1, 2017

Excellent!

By Alvin B

Feb 13, 2017

Excellent!

By andy t

Oct 9, 2016

THANK YOU!

By MOHAMMED A B M

Apr 2, 2021

Thank You

By Anis C

Sep 24, 2020

Excellent

By Zarif J

Apr 30, 2020

excellent

By Polad Y N

Apr 23, 2020

Amazing!

By parth s

Oct 2, 2018

amazing

By Joshua S

Dec 3, 2017

You can

By Elvin J

Apr 8, 2020

Nice!

By Boris V

Jul 12, 2017

super