Back to Product Management: An Introduction
Learner Reviews & Feedback for Product Management: An Introduction by IBM
1,314 ratings
About the Course
In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one.
This introductory course is a valuable investment for those looking to start a career in product management.
Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®.
The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences.
This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.
Top reviews
L
Nov 16, 2025
Clear, well-structured course with practical examples. The content is concise and easy to follow. Highly recommended.
SS
Jul 16, 2024
excellent course, very innovative and immersive. Examples are good and expert talk on every topic gives real insight into those topics
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