When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 2 modules in this course
In today's fast-paced digital marketing environment, clear communication and organized task management are the foundation of project success. This Short Course was created to help digital marketing professionals master the essential language of project management and confidently use Trello to track work.
By completing this course, you'll be able to decode common project management acronyms that appear in emails, documentation, and team conversations, then immediately apply that knowledge by creating structured task cards in Trello complete with due dates, checklists, and assignments. These are practical skills you can use the very next day to contribute more effectively to your marketing team's projects.
By the end of this course, you will be able to:
Recognize and define fundamental project management acronyms including ETA, TBD, and RACI
Apply Trello to create task cards with titles, due dates, and action item checklists
This course is unique because it bridges the gap between project management fundamentals and hands-on digital tool proficiency, giving you both the vocabulary and the practical skills to contribute immediately to marketing project workflows.
To be successful in this course, you should have basic familiarity with digital collaboration tools and an interest in improving your project coordination skills.
Learners will master essential project management vocabulary that enables clear, efficient communication across marketing teams and stakeholders.
What's included
2 videos2 readings1 assignment
Show info about module content
2 videos•Total 9 minutes
Project Management Language Matters in Digital Marketing•3 minutes
Essential Project Management Acronyms for Marketing Professionals•6 minutes
2 readings•Total 13 minutes
Decoding Project Management Communication in Marketing Teams•8 minutes
Video: Recognizing Project Management Acronyms in Real Marketing Communications •5 minutes
Learners will demonstrate practical skill in using Trello to organize marketing project work through structured task card creation with assignments, due dates, and actionable checklists.
What's included
2 videos2 readings2 assignments
Show info about module content
2 videos•Total 10 minutes
Organized Task Management Transforms Marketing Team Performance•3 minutes
Trello Fundamentals for Marketing Project Organization•7 minutes
2 readings•Total 15 minutes
Building Effective Task Cards for Marketing Campaign Management•8 minutes
N-Podcast: Creating and Populating Task Cards for a Marketing Campaign•7 minutes
Coursera brings together a diverse network of subject matter experts who have demonstrated their expertise through professional industry experience or strong academic backgrounds. These instructors design and teach courses that make practical, career-relevant skills accessible to learners worldwide.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.