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Learner Reviews & Feedback for Advertising and Society by Duke University

4.7
stars
598 ratings
138 reviews

About the Course

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of meaning in both print advertisements and television commercials. About the Course The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements. Course Syllabus Week 1: What is advertising and where did it come from? Week 2: Am I being manipulated by advertising? Week 3: What’s in an ad beyond that which meets the eye? Week 4: How do ads get made? Week 5: What do ads teach us about race, class, gender, and sexuality? Week 6: Does sex sell? Week 7: What is the future of advertising? Recommended Background No background is required; everyone is welcome! Suggested Readings Although the lectures are designed to be self-contained, we recommend that students refer to the free online textbook ADTextOnline.org. Other free resources will be suggested for each week’s module. Course Format Most videos will be lectures with instructor talking. Each lecture will be illustrated with PowerPoint slides, print advertisements, and TV commercials. The videos for each week will consist of segments that add up to about an hour. Each week will have one quiz that will appear as stand-alone homework. All resources beyond lectures will be available online to students at no charge. Most of these will be from ADTextOnline.org. Others will be visits to the sites of ad agencies in the US and abroad, open access websites that deal with course topics, and open-access journal articles....

Top reviews

KD

Jun 15, 2018

What a great course! As an owner of an agency, a marketer and advertiser, I found it very eye opening and enjoyable. I learned a lot that I can apply to our business. Thank you Professor O'Barr.

GG

May 03, 2017

I will never look at advertising with the same eyes. It made me understand a lot of our current society and economy. Really suggested if you want to become a more informed citizen and consumer.

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76 - 100 of 137 Reviews for Advertising and Society

By GUJJARI P K

May 16, 2020

Advertising and society course is very useful to MBA students

By Nishant N

Oct 29, 2019

I love how the mooc is making me analyse everything around me

By Hani R S

Jun 08, 2020

amazing course special thanks to Mr. O'Barr for this course

By John v

Jun 07, 2020

THIS COURSE WAS AMAZING! VERY HELPFUL AND I LEARNED SO MUCH

By NEHA S

Jun 10, 2020

Superb very well explained ..our mentor was awesome...

By Hazel M

Mar 12, 2017

It has been a very informative and interesting course.

By prashant t

May 02, 2017

very nice and very effective course :)

By trinh t t t

Jul 24, 2017

This is a very useful course. Thanks

By Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

By Nguyễn T P L

Jul 24, 2017

This is a very useful course. Thanks

By Garima

Jun 10, 2017

Great course! Very well designed

By Dado M

Apr 01, 2018

Congratulations Professor!

By Nguyễn T P L

Jul 25, 2017

The course is very helpful

By Swapnil S C

Jul 19, 2020

great learning experience

By SHIKHAR Z

Mar 14, 2019

Amazing, I learned a lot.

By Fraidoon S

Feb 15, 2017

it is a wonderful course!

By Shayene R d S

Apr 29, 2020

Estou adorando o curso!!

By Губин Т С

Mar 18, 2019

Willam Barr is a genius

By Pranay J

May 07, 2020

very helpful course

By Pankaj k

Oct 30, 2019

very useful subject

By Prashant K

Apr 28, 2019

Very vast knowledge

By Chris L

Mar 20, 2018

Excellent materials

By Nguyen T T

Aug 16, 2018

very useful course

By vaishali s

Aug 02, 2020

VERY INFORMATIVE.