Sage Publications

Run Your Focus Group

Sage Publications

Run Your Focus Group

Sage Instructors

Instructor: Sage Instructors

Included with Coursera PlusLearn more

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Prepare an appropriate environment for each focus group conversation

  • Show leadership when moderating

  • Manage a variety of group dynamics

  • Verify that all necessary research data were captured

Details to know

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Recently updated!

September 2026

Assessments

4 assignments

Taught in English

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There are 5 modules in this course

This module introduces the fundamentals of planning and facilitating effective focus groups. You will learn the key steps involved in setting up and moderating a successful session, create an environment that encourages open and comfortable discussion, and explore techniques for capturing a range of data types to support your research objectives.

What's included

1 assignment1 plugin

This module explores the role of the moderator in planning and facilitating successful focus groups. You will examine the skills and responsibilities involved in guiding discussions, develop techniques for active listening and confident leadership, and learn how effective preparation and collaboration can help create productive, insightful focus group conversations.

What's included

1 assignment1 plugin

This module explores the interpersonal and practical skills needed to facilitate effective focus group discussions. You will learn how to build trust with participants, manage diverse group dynamics, respond appropriately to cultural differences, and guide conversations from opening discussions through to a meaningful and productive conclusion.

What's included

1 assignment1 plugin

This module focuses on evaluating focus group activities and determining whether the data collected are sufficient to answer your research questions. You will learn how to review focus group processes and materials, assess how well the data align with your research design, verify that key information has been captured, and identify when research plans may need to be adapted in response to unexpected findings.

What's included

1 assignment1 plugin

In addition to the glossary you’ll find woven throughout the course, you can find the full glossary collated in one place here.

What's included

1 plugin

Instructor

Sage Instructors
Sage Publications
87 Courses3,814 learners

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