This course provides clear guidance on running effective focus groups. It explains how to prepare an environment, shares key moderation skills, provides advice on managing group dynamics, and shares tips for analyzing the suitability of captured data.

Run Your Focus Group

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Prepare an appropriate environment for each focus group conversation
Show leadership when moderating
Manage a variety of group dynamics
Verify that all necessary research data were captured
Details to know

Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2026
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills

There are 5 modules in this course
Instructor

Offered by
Explore more from Education

Coursera

Coursera

University of Colorado Boulder
Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Advance your career with an online degree
Earn a degree from world-class universities - 100% online



