HubSpot Academy
Sales Training: Techniques for a Human-Centric Sales Process
HubSpot Academy

Sales Training: Techniques for a Human-Centric Sales Process

Kyle Jepson

Instructor: Kyle Jepson

24,681 already enrolled

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
4.7

(472 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 14 hours
Learn at your own pace
97%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(472 reviews)

Beginner level
No prior experience required
Flexible schedule
Approx. 14 hours
Learn at your own pace
97%
Most learners liked this course

Details to know

Shareable certificate

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Assessments

6 quizzes

Taught in English

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Build your subject-matter expertise

This course is part of the Sales Training for High Performing Teams Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
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There are 6 modules in this course

In this module, we'll introduce the course, what you can expect, and the importance of being able to sell.

What's included

2 videos2 readings1 discussion prompt

In this module, we'll introduce how to find businesses to sell to, referred to as prospecting. We'll cover basic prospecting techniques on Google, social media, networking events and more passive prospecting through simple inbound marketing for salespeople. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

5 videos7 readings3 quizzes3 discussion prompts

In this module, you will learn how to filter for high-quality, good fit prospects. You'll do this by writing effective prospecting emails that communicate your value proposition to book meetings with prospects. We've provided further readings and resources to help you write better emails, activities for you to complete, and assessments to take.

What's included

6 videos5 readings1 quiz3 discussion prompts

In this module, you're going to learn about the importance of the exploratory call and how that helps you further qualify your prospects through conversation. You'll get scripts and phrases to help you run the call and get the information you need while building a relationship with your prospects. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

6 videos4 readings1 quiz1 discussion prompt

In this module, you've nearly reached the end of the sales process and will learn how to handle objections, negotiate, and close the deal. You'll learn three closing techniques and the do's and don'ts of negotiation. There are further readings to learn about other prospecting tactics, activities for you to complete, and assessments to take.

What's included

5 videos5 readings1 quiz2 discussion prompts

What's included

1 video1 reading

Instructor

Instructor ratings
4.7 (98 ratings)
Kyle Jepson
HubSpot Academy
8 Courses58,059 learners

Offered by

HubSpot Academy

Recommended if you're interested in Business Essentials

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Learner reviews

Showing 3 of 472

4.7

472 reviews

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    19.05%

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  • 2 stars

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    0.61%

SM
5

Reviewed on Oct 4, 2020

MH
5

Reviewed on May 26, 2018

CL
4

Reviewed on Sep 18, 2020

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