Worth all the effort. Meticulously scripted to guide you through the complexities of SEO, with gentle repetition and some tough assessments that required me to go back over parts of the module until I understood it. A good system of multiple-choice questions and peer review as assessment.

This course was enjoyable to take. I gained knowledge about crucial elements that will support my writing career. I'm excited to enroll in the remaining classes as well. The hardest sessions for me were those in the first week. But as the sessions went on, they became simpler.

Thank you.

I'm impressed by this online course - neat, informative videos with an excellent main presenter, helpful and interesting links, many of which can be immediately applied to building or maintaining a website, and questions throughout the videos to ensure the listener is actually listening!

Good overview and an introduction to Google SEO. I think the knowledge covered by this course should not only be compulsory for marketing managers and digital marketers, but also business owners/managers who will need to drive the online presence and make the most out of their websites.

A knowledgable and insightful course. I have no idea about SEO when I first started the course, but the instructor made it very simple and easy to follow through. I am starting the following course right away and excited about learning more about this specialization with the instructor!

E-learning can be challenging, but after this session, it was clear that most users are already well on their way to becoming experts at creating a solid learning experience. Coursera.org gives them the course and confidence they need to start creating and sharing their knowledge.

This course made me realise how exciting SEO can be. I really like the fact that the course content is update with the latest technologies out there. I am also enjoying the SEO blog references and the reading material provided. Thank you for this enjoyable and fruitful experience!

Truly wonderful course. The information given in the course is planned and organised meticulously. The course opens the door to deeper study in every area of the SEO field. A must learn for any SEO aspirant or content developer.

Thank you Coursera and Rebecca May for the course.

Though it only covers the basics, it covers them thoroughly. I used to think SEO was a cat-and-mouse game, accomplished through shady, spammy practices. I now see it as an encouragement to provide the best possible user experience, which is inline with Google's goals as well.

Amazing course it walked us through the history and actual uses of search engines, very very complete. Amazing instructor really enjoyed her way of teaching. i hope i can keep taking courses from UC DAVIS, taking into account my experience, it was amazing. THANK YOU SO MUCH!

This course was very insightful and intriguing. I have been writing content for quiet a while now but only recently started my professional freelance career (www.HireSankrit.com) as a content writer. I can't wait to get started with other courses within this specialization.

This was an excellent introdusctory course, aimed at explaining the possible roles that an SEO professional may adapt and also provided a very good overview of the current SEO best practices.

I would definately recommend it to everyone looking for a good start in the field.

Great Course! Ms. May thoroughly discussed the history of SEO, what it was about, how to go about doing SEO if we plan on doing it as a career. I knew nothing about SEO when I started, now I have a better idea and will no doubt be more observant when I use search engines.

Even though this is only an introductory course, it really helps in uderstanding the basic of SEO and how search engine works in a way that I never knew before. The course is also taught in way where beginners can understand, and I definitely learn a lot from this course.

Excellent starting point to understand the world of SEO. I am complementing this lessons by subscribing to the recommended websites, and listening to SEO related podcasts. Looking forward to the next modules in this specialization. Thanks to all the instructors and staff!

Excellent course. Clear and concise. The supplementary reading materials helped a great deal in elaborating some of the key concepts mentioned in the course. The information provided in the course are very interesting and definitely piqued my interest in the SEO industry.

Well structured overview of SEO that helps students to appreciate how SEO comes about. Details are sufficient and not suffocating for beginners. I like how the course started with the career path of SEO - sets the goal pathways for students right from the start. Awesome!

Good introduction. Mainly deals with the history of search engines and gives an overview of how SEO has evolved into a complex discipline. Important updates of Google's search algorithms are discussed. The reading materials were really interesting. Beginner level course.

The pace of the course was great, and the content really helpful and informative. The instructors were engaging and explained topics clearly, they also provided a wealth of additional resources. I highly recommend this course for anyone interested in digital marketing.

It was very neat informative course drawing attention to many details of SEO and bringing examples of its importance for web sites. It also provided hands-on practical hints that will make the web sites more accessible in searches.

I am very content with this course.

Excellent introduction to the SEO world! It mostly focuses on history, with a little bit of current practices, so if you are not planning on taking the whole specialization, make sure to check the syllabus and the free preview to see if this isn't too basic for you.

The course was quite informative and this course is enough for an individual to learn the basics of Search Engine Optimization. Loved the course and the study material that contained the links of the blogs gave me very good knowledge on how to search engine's works.

Very good intro to SEO. I appreciate the addition of the history to lay the ground work and give appropriate context to the remainder of the sessions. Furthermore, the links for added reading led me around the net for hours allowing me to learn even more. Thanks!

Because I am not (yet) a technical person and a beginner in SEO, this course was quite hard to digest for me. But this is an essential course for those considering SEO as a career. This course contains complete information about search engine optimization history

I am thankful to authors and presenters of this course for the good composition, clear and bright explanations and illustrative pictures.

I did not have any understanding of how search engines work, now I got it and can not wait to continue discovering it for myself