Aug 9, 2016
Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.
Jul 10, 2020
The way of explaining the terms is excellent and content is very good . I leant many new things from this course. Going to do all the courses of this specialization. Thanks for the wonderful content.
By Casey D•
Feb 14, 2020
Though it only covers the basics, it covers them thoroughly. I used to think SEO was a cat-and-mouse game, accomplished through shady, spammy practices. I now see it as an encouragement to provide the best possible user experience, which is inline with Google's goals as well.
By Alfredo R•
Dec 17, 2019
Amazing course it walked us through the history and actual uses of search engines, very very complete. Amazing instructor really enjoyed her way of teaching. i hope i can keep taking courses from UC DAVIS, taking into account my experience, it was amazing. THANK YOU SO MUCH!
By SANKRIT K•
Jul 13, 2020
This course was very insightful and intriguing. I have been writing content for quiet a while now but only recently started my professional freelance career (www.HireSankrit.com) as a content writer. I can't wait to get started with other courses within this specialization.
By Vasileios P•
Feb 29, 2016
This was an excellent introdusctory course, aimed at explaining the possible roles that an SEO professional may adapt and also provided a very good overview of the current SEO best practices.
I would definately recommend it to everyone looking for a good start in the field.
Nov 9, 2020
Great Course! Ms. May thoroughly discussed the history of SEO, what it was about, how to go about doing SEO if we plan on doing it as a career. I knew nothing about SEO when I started, now I have a better idea and will no doubt be more observant when I use search engines.
By hawa f•
Jul 27, 2018
Even though this is only an introductory course, it really helps in uderstanding the basic of SEO and how search engine works in a way that I never knew before. The course is also taught in way where beginners can understand, and I definitely learn a lot from this course.
By Sol L•
May 24, 2017
Excellent starting point to understand the world of SEO. I am complementing this lessons by subscribing to the recommended websites, and listening to SEO related podcasts. Looking forward to the next modules in this specialization. Thanks to all the instructors and staff!
By Boon H O•
Apr 28, 2016
Excellent course. Clear and concise. The supplementary reading materials helped a great deal in elaborating some of the key concepts mentioned in the course. The information provided in the course are very interesting and definitely piqued my interest in the SEO industry.
By Kayden N•
Jun 27, 2020
Well structured overview of SEO that helps students to appreciate how SEO comes about. Details are sufficient and not suffocating for beginners. I like how the course started with the career path of SEO - sets the goal pathways for students right from the start. Awesome!
By Amio G C•
Nov 25, 2016
Good introduction. Mainly deals with the history of search engines and gives an overview of how SEO has evolved into a complex discipline. Important updates of Google's search algorithms are discussed. The reading materials were really interesting. Beginner level course.
By Wendy M M•
Mar 3, 2016
The pace of the course was great, and the content really helpful and informative. The instructors were engaging and explained topics clearly, they also provided a wealth of additional resources. I highly recommend this course for anyone interested in digital marketing.
By Alla K•
Jul 24, 2021
It was very neat informative course drawing attention to many details of SEO and bringing examples of its importance for web sites. It also provided hands-on practical hints that will make the web sites more accessible in searches.
I am very content with this course.
By José C G P•
Aug 27, 2020
Excellent introduction to the SEO world! It mostly focuses on history, with a little bit of current practices, so if you are not planning on taking the whole specialization, make sure to check the syllabus and the free preview to see if this isn't too basic for you.
By Abhishek S•
Jul 13, 2019
The course was quite informative and this course is enough for an individual to learn the basics of Search Engine Optimization. Loved the course and the study material that contained the links of the blogs gave me very good knowledge on how to search engine's works.
By Jeremy H•
Sep 19, 2017
Very good intro to SEO. I appreciate the addition of the history to lay the ground work and give appropriate context to the remainder of the sessions. Furthermore, the links for added reading led me around the net for hours allowing me to learn even more. Thanks!
By Michelle D G•
Dec 12, 2020
Because I am not (yet) a technical person and a beginner in SEO, this course was quite hard to digest for me. But this is an essential course for those considering SEO as a career. This course contains complete information about search engine optimization history
Jan 4, 2018
I am thankful to authors and presenters of this course for the good composition, clear and bright explanations and illustrative pictures.
I did not have any understanding of how search engines work, now I got it and can not wait to continue discovering it for myself
By Deleted A•
Nov 3, 2016
Fantastic introductory course. I came into this with an understanding of marketing and a desire to learn about SEO. I now feel that i have a grasp on the fundamentals and history of SEO that will prove relevant in a future marketing career. Thanks for the class!
By Sukanya B•
Mar 12, 2022
A well-crafted and well-explained course for any beginner who wants to build a career in SEO and SEO content. A good study for those who want to optimize their website for better search results. Thank you Rebekah for such an insightful learning experience of SEO.
By Priscilla S•
Dec 12, 2016
I consistently am amazed at how much I am learning. The material is presented well and is challenging. The assignments at this point are on real world scenarios - websites that are in existence and in need of SEO improvement. That was incredibly challenging.
Jul 24, 2016
Excellent introductory course. Gives an excellent idea about SEO career opportunity, history and future of search and a great a introduction to organic search optimization. The discussion on Google Algorithms are also fantastic. I really enjoyed this course.
By Sara C H J•
May 1, 2021
This was an amazing course to begin in the SEO world. I loved the way the instructor explained the history of SEO and how the updates have modified nd impacted the Google searches. Also, it was insightful to know how much Branding can affect SEO. Well done!
By Andrea V•
Feb 26, 2021
First of all, this course is informative, understandable, and ideally apt to novices in SEO. I recommend it primarily to those who want to get acquainted with the basics of SEO practice and its development as a powerful instrument making websites searchable
By Max L•
Apr 21, 2020
Great course that made me finally understand the importance of good SEO practices to improve organic growth for a website.
Rebekah was very good and through her clear teaching style made me fully understand the basics and importance of SEO as a career path.
By Lanae R•
Dec 2, 2020
This was an excellent introduction course. It filled in some blanks for me in terms of historical information facts that will help me improve my approach to communicating with clients about SEO. I see how this information matters when pitching a strategy.