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Learner Reviews & Feedback for Introduction to Search Engine Optimization by University of California, Davis

4,294 ratings
1,172 reviews

About the Course

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization....

Top reviews


Aug 10, 2016

Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.


Oct 03, 2019

I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.

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976 - 1000 of 1,147 Reviews for Introduction to Search Engine Optimization

By Nicardo

Nov 20, 2016

Its a great start point with great emphasis on introductions to whats to come!

By Ekaterina S

Apr 07, 2020

Great course! Just please add new information from the last couple of years.

By Rishabh K

Sep 14, 2016

A good course and helps in better understanding of SEO.

Great for beginners.

By A G

May 02, 2020

Consists of all the basics needed in SEO optimization. A very good course.

By Lakshana.S

Jun 03, 2017

Good on easy understanding of concepts.Examples are easy to grab and learn

By Deep S S

Nov 06, 2017

apart from occasional video quality the course is good and informative.

By Manu A

Oct 10, 2017

the content could have been more intriguing. it was majority irrelevant

By Rahul S

Aug 24, 2016

Really To the point and easy to understand. Very good teaching faculty.

By Shubham C

May 10, 2020

very less practical knowledge but theory wise it was absolutely great.

By Arjun S

Apr 06, 2016

This is one & only course for someone wants to learn the basic of SEO.

By SeyedKamalAddin R

Feb 11, 2016

its nice introduction to SEO. its give you an insight to SEO industry.

By Rajnikant B W

Apr 08, 2020

A Very Very Nice experience and useful information,knowledge obtained

By Alberto M

Feb 08, 2017

Nice introduction, with particular focus to Google algorithms history

By Montserrat B P

Sep 23, 2017

I would like to have more contact with the teacher to answer doubts.

By ahmed

Jun 14, 2017

i just start this course and is very interesting i hope to get more


Apr 12, 2020

but need to include the algorithms and analytics behind the things.

By Muhammad U M

Sep 26, 2016

A good course having history, evolution, and career search in SEO.

By Māris Š

May 19, 2016

Decent introduction to SEO field. Low level, introductory course.

By Arsalan M

Mar 29, 2016

very nice beginner level course and gives you a lot of knowledge

By Nicholas G

Nov 12, 2019

A solid introduction, looking forward to continuing the course

By George C

Jul 07, 2017

Mostly just a history lesson, but certainly important to know.

By Courtney A

Apr 04, 2016

A good course with a lot of information and valuable insight!

By Max W

Apr 10, 2017

Good overview! Especially week 3 contains great information.

By Tanaree S

Jun 05, 2018

love the learning materials, lots of good info. to read:)

By Kevin M

May 04, 2017

A little simple but a good way to kick off the SEO course