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Learner Reviews & Feedback for Selling to Chinese Consumers by The Chinese University of Hong Kong

86 ratings
28 reviews

About the Course

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China....

Top reviews

Apr 2, 2020

It was a great course and me as a digital marketer learned very much about Chinese consumers as well as marketing and branding concepts in a practical manner.

Feb 5, 2018

Very well explained and rich in content. Highly recommend for everyone aiming to start or develop a business in China!

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26 - 28 of 28 Reviews for Selling to Chinese Consumers

By Rodolfo M

Jun 13, 2020

Interessante, alguns conteúdos ja um pouco ultrapassados, certificado com o logo da universidade muito pequeno

By Eike R H

Nov 23, 2020

The course was a bit superficial. A few insights were given (lay elitism, materialism, growth etc.), but I would have liked it if the course would have had more structure and more depth.

By Anus

Dec 3, 2019

the professor does not know how to pronounce the word ELITE

it is not pronounced as E-LIGHT - rerecord the videos

beyond that, asking people to design a poster is fucking stupid. beyond that, being critiqued by retards on your assignments is stupid. thanks for nothing.