Very helpful course and challenging. Advanced content and social tactics are one of the most important and crucial skills in SEO and they have explained and carried out the course really well.
Great course. Huge amount of content. Lecturers are easy to listen to. Be sure to allow enough time for the reading and major assignments. The readings take much longer than indicated.
By Chiara Z•
This course introduce you to some kind of good behaviours to apply to social media. But actually it is some kind of well manners that everybody should apply in social life. Of course it makes you aware that in both cases you should apply the same behaviour, but I found it a bit too logical...
By Carlos M R•
This course needs to be updated. They use examples of social networks that no longer exist like Vine (2016) and Google + (2019). Also, it is not really an advanced course, it is basic, ideal for people who have not had experience with content marketing or working on a news website.
By Merel V d B•
I did not find this course as good as the other parts of the specialisation. There were some interesting elements there but also a lot of redundancy. I don't feel like I now have all the tools I need to do a through, structured content marketing analysis.
By SHUM K M•
Good that there are a few case studies to give you a better understanding, but content and presentation slides are not very well-organized, with a lot of typo in transcript. Feel like it is 50% helpful to those with online / offline marketing background.
By Deleted A•
Halfhearted effort from the instructor. Absolutely disheartened that a stalwart like Mr. Enge can produce such a shallow and lackluster content and course. Seems more interested in promoting his book rather than the creation of content.
By Kathy K•
The first three courses in this specialization were excellent but this one was not useful to me. It focused heavily on getting an influencer to endorse your work or product which isn't ideal for everyone.
By Valerie L•
This course is becoming outdated due to technological changes. Also, the rubric assignments are graded on doesn't always line up with the instructions given before the assignment.
I don't really get the added value of this course. Anything that is being discussed here has already been said in the three modules before.
By Elya O•
so many tools from this course are not free, and if free they are so clunky
By Anthony K C•
Peer to Peer review ruined everything. They do not even read properly and just give bad scores without second thoughts. The comment they give is horrible, and is not true if they read properly.