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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

1,270 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews


Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


Feb 3, 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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301 - 325 of 349 Reviews for Fundamentals of Social Media Advertising

By Luis F C F

Jun 6, 2021


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Dec 18, 2020


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Dec 16, 2020


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Oct 21, 2020


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By Betzaida F O

Mar 28, 2022

I enjoyed, learned and advance my skills with this course. I would change the structure because the last assignment was taught in the early modules loosing momentun. I had to refresh my recopy my notes to be able to accomplish the last assignment.

By Marie A A

Feb 16, 2021

Learning about the creative brief was good but I think this course was a bit beginner level for me. I wish there will be more hands on projects or actual case study that will teach us how to adjust the ad settings for each campaign.

By Mohamad E A K

Mar 16, 2021

I loved the course, it is easy to understand and to apply, no rocket science. This course alone is not enough, you definitely need to watch some youtube videos to fill the missing parts like designing your post in an artistic way

By Sovan M

Aug 26, 2021

It is very good and very easy to understand, I have benefited a lot form this course. so thank you COURSERA and FACEBOOK.

By David E M P

Aug 19, 2021

Nice course, but the sound wasn't the best, probably because of the voice of the instructor, could have been better

By Dharmik K

Dec 25, 2021

This Course Gives A Very Brief Knowledge About Social media Advertising i really liked this Course

By Carlos F A V

Jul 21, 2021

Although the course is awesome and well-thought, it may need some updates in terms of content.

By Carolyñea L

May 23, 2022

v​ery informative and with in the ample time alotted. made it simple enough to aleast follow

By Md. M I

Nov 1, 2020

It was good. As a social media manager, it was refreshing to revise all those things

By Muhammad I

May 15, 2022

Kindly look over there at create creative brief its too tough to understand

By Sophia G

Aug 4, 2022

It was slighly more complex than the previous courses. Thank you!


Aug 18, 2021

great, practical course, the first one thouth remains my favorite