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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

1,275 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews


Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


Feb 3, 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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151 - 175 of 352 Reviews for Fundamentals of Social Media Advertising

By Quynh L T N

Jun 22, 2021

V​ery nice course and useful, pratical knowledge

By Agnes G

May 27, 2021

very helpful and really discuss the basic first.

By Maria P S

Feb 21, 2022

Thank you so much to this course. I learn a lot

By Andres C T

Jan 14, 2022

buen curso, iniciar desde cero en Social Media

By Menna M

Jun 12, 2021

the course is so good and i have learned a lot

By Ellie

Jun 13, 2022

G​reat - fantastic content and learned a lot.


Apr 4, 2022

This course is great. I learn a lot of things

By Masca L

Apr 6, 2021

Great start in the SM Adevertising business!

By Neeraj K J

Jun 13, 2022

Superb course mindblowing thank you coursera

By Rhea M

Aug 10, 2021

The course is awesome and full of learnings.

By James H Y H

Jan 10, 2022

I wish there was like a demo account for us

By Elishah Y

Nov 2, 2020

Awesome Course about social media marketing

By Marisela C

Mar 31, 2022




I'm learning so much!


By Karen C

Mar 11, 2022

Great class and instructor! Easy to learn!

By Arshiya S

Feb 3, 2021

Very informative and well explained course

By Brandon D

Jan 27, 2021

It doesn't work smoothly on Google Chrome.

By Naseem A

Sep 19, 2021

I​ hope it will be support in my carrier.

By Kenneth D D

Mar 13, 2021

Best so far of this certification series.

By Rashen F

Jan 27, 2021

Great course with more practical content.

By Anastasiia S

Dec 11, 2020

Great course! A lot of practice knowledge

By Cristie H P

Dec 10, 2020

Great course! Definitely learned a lot.

By Thuliswa M

Aug 15, 2022

t​he course was insightful and clear .

By Leandro A d S

Jul 29, 2022

great now just wait for my cerfificate

By Sangdeun I

Feb 18, 2022

This course helps to work in my future

By Chandrakant D

Nov 9, 2021

Very informative and Clearly Explained