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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

1,270 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews


Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


Feb 3, 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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176 - 200 of 350 Reviews for Fundamentals of Social Media Advertising

By Lizzeth P B

Jul 26, 2021

Very interesting and tons of insights

By Ogunjobi M R

Oct 10, 2021

very great course with lots of value

By Cheryl S

Mar 20, 2022

V​ery helpful and well put together

By Zakaria A N

Mar 7, 2022

it was new skills , thanks coursera

By Jul W G

Dec 9, 2020

learned so much from this training.

By Hafeez

Jun 27, 2022

the way dan teaches is next level!

By Ani A

Mar 8, 2021

Great course, practical and useful

By Amandeep S

Jul 22, 2022

Must for every Digital Marketer!

By Nirshanthi a C B

Dec 29, 2020

Love the course and the lecturer


Apr 13, 2022

Great course full of knowledge

By jun

Sep 5, 2021

had a great learning experience

By Malek F

Aug 28, 2021

great, I recommend this course.

By Jacinta O

Apr 1, 2021

Great tutors! Highly recommend.

By Zulkifli B M

Nov 5, 2020

Perfect start for new learners.

By Oscar G V G

Aug 20, 2021

Curso genial y muy actualizado

By Mary W

Mar 30, 2021

Good class. Good information.

By Sarath P

Dec 6, 2021

Happy to Complete this course

By James B

Dec 21, 2020

Loved this course. Well done.

By Abdur R F

Mar 15, 2022

A really value added course.

By Deepika M D

Feb 24, 2022

Great Course! Very hands on.

By Olajide A

Nov 29, 2020

It was a comprehensive class

By Syed N

Aug 4, 2021

Good job by the instructor!

By Michael k

Jun 18, 2021

Really great. Super teacher

By Sean R P I

Nov 30, 2020

Thank you. I learned a lot.

By Valentina L

Nov 15, 2020

Very complete and entertain