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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

1,264 ratings
328 reviews

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews


Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


Feb 3, 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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201 - 225 of 346 Reviews for Fundamentals of Social Media Advertising


Aug 15, 2021

Me gusto mucho este curso

By Hazel A C

Oct 25, 2020

Practical and informative

By Dima K

Jul 10, 2022

A lot of new information

By Lindsay H

Apr 25, 2022

​learned a lot thank you

By umair s

Dec 6, 2021

Great informative course

By Jiemar J T

Nov 16, 2020

Great course! Thank you!

By Evangeline J

Aug 2, 2022

very sueful in business

By Lida A V

Nov 8, 2021

exceptional...thank you

By Jose M

Jan 29, 2021

Great training, again!!

By ALanoud I

Jul 18, 2022

​Thank you all of you

By Muhammad M

Dec 10, 2020

wonderful experiance.

By Fransis M S A

Dec 4, 2021

Gracias , me encanto

By Yassir H R

Oct 30, 2021

Great Starter Course

By carina m

Jul 4, 2022

Interesting outline

By Majdi W

Jun 20, 2022

It's greeat course.

By Rusydiah R

Dec 11, 2021

Awesome structured!

By González T R Y

Aug 17, 2021

excelente contenido


Feb 9, 2021

Thank you Coursera!

By Sofio M

Jul 11, 2022

interestng course!

By Jenn A

Mar 9, 2022

super good course!

By Bruno L V D

Jul 20, 2021

Excellent course!!

By Muhammad I K

Jan 21, 2021

Informative course


Dec 30, 2020

Thank You Facebook

By Pranav P J

Apr 23, 2021

fantastic course.

By Kent

Nov 12, 2020

Excellent course!