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Learner Reviews & Feedback for Fundamentals of Social Media Advertising by Meta

2,228 ratings

About the Course

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

Top reviews


Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.


Feb 3, 2021

This course is very useful for creating a creative of brief Social Media Ads and create a template for my business. I like too much advertising for target audiences and reduce the budget.

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201 - 225 of 588 Reviews for Fundamentals of Social Media Advertising

By flavio m

Aug 10, 2022


By Khalid A

May 18, 2023

A very great courses! I highly recommend it for everyone!

By Alice G V

Dec 22, 2020

Very helpful course to understand how social media works.

By Deleted A

Nov 21, 2022

Nice fundamentals about Advertising on Meta Technologies

By Jon G

May 24, 2022

I learned a lot! Lessons are very practical. Thank you!

By Muhammed M

Mar 21, 2022

Really greaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat

By Yeni N M

Mar 17, 2021

Me gustaría que fuera un poco más lenta la explicación.

By Noha M E

Jan 8, 2023

So informative, Thanks to Daniel he explains it well..

By Claudia M M M

Nov 22, 2022

Very good on teaching the fundamentals. Learned a lot.

By Zee Z

Jan 24, 2022

Very informative. I learned a lot about social media.

By Sasanka S

Aug 27, 2021

Very good content and well explained by the instructor

By Vutomi H M

Sep 22, 2022

good and exciting course. It was a great opportunity.

By Paawan U

Aug 17, 2022

Meta produces best courses among all coursera members

By Aubrey N A C

Feb 24, 2024

I love it, definitely helps you apply your learning.

By Reymart S

Nov 13, 2022

I love the lessons, very challenging. Thank you all.

By saurabh k

Jun 26, 2021

good course for starting with social media marketing

By Honey R

Jan 16, 2023

very informative, loved it thanks Coursera. cheers!

By Jhonier P

Apr 27, 2022

Muy buena introduccion a los anuncions de Facebook,

By Rutherford

Mar 26, 2023

This was a good course,I'm looking forward to nest

By Amaury S R

Feb 26, 2021

Amazing course, very simple and incredibly useful.

By Abdul Q J

Oct 26, 2020

Really comprehensive coverage on the fundamentals.


Feb 4, 2023

It's a comprehensive and well structured course.

By Natia Z

Dec 27, 2022

I got a big experience. Thanks you for everything


Mar 23, 2023

Excellent Course. Very clear content. Thank you.

By Haris N

Oct 17, 2022

The course is very well designed and practical.