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Learner Reviews & Feedback for Social Media Advertising by University of Colorado Boulder

288 ratings

About the Course

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms....

Top reviews


Sep 10, 2020

It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!


Sep 28, 2020

loved how informative and helpful this course was in giving an insider on social media advertising and the platforms out there that can be used and how to use them to your full advantage.

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51 - 75 of 87 Reviews for Social Media Advertising


Oct 12, 2020

The course shows general idea about the social media platform and how social media ads work. If you're a beginner and wanted to get a picture about how social media ads work, this is a great place for you to start. Good luck!

By James S

Oct 23, 2021

This is a very informative course. I definitely have gained knowledge, insight into the workings, similarities, differences of Facebook, Instagram, and Twitter. Recommended for someone with little or no experience.

By Dulanka N T

Sep 30, 2020

These learning methods are so helpful to me more than my previous experience of the true meaning of learning. Those methods are not to guide someone to limit in books only. It is so helpful in a practical way.


Sep 29, 2020

loved how informative and helpful this course was in giving an insider on social media advertising and the platforms out there that can be used and how to use them to your full advantage.

By Md. M H

Nov 19, 2020

Excellent Course! So, knowledgably, strategically sound, practical, and efficiently applicable. Thank you Professor for everything, thanks to Coursera and University of Colorado Boulder.

By Paulina I

Jan 1, 2021

It is a complete view of the most important topics about advertising in social media. The professor has a vast knowledge of the most relevant information. Thank you very much.

By Laurence R

Nov 4, 2020

This course is full of useful lessons that will equip learners who are needing this. Thanks for the opportunity. Thanks to Professor Chris J. Vargo's dedication and passion.

By Shinee N

Oct 10, 2020

All the Classes were really Good. i could understand and analyse each topic well. Thank you and it is really useful for me for my Upcoming Career.

By yasmeen

Oct 5, 2020

that was an amazing and helpful course it helped me a lot to understand the right advertising techniques that can boost my targeted audience

By santiago c

Jan 26, 2021

I think this course is great for anyone interested in using facebook, instagram or twitter for digital advertising

By Mykhailo O

Jan 3, 2021

Useful for beginners and even experienced users could find some interesting things :)

By Ramesh M B

Apr 25, 2021

Excellent course .

I am looking forward to some more new and advanced courses.


By Diana K

Jul 5, 2022

Thank you for a chance to graduated from this course. i happy to be a part of!

By sreehari D n

Sep 30, 2020

It was definetly a good course. Got a chance to learn many new stuffs

By Shie D L

Nov 10, 2020

Good course to take! Learned a lot, thanks for this Coursera.

By Ashiq A

Nov 30, 2020

Very much informative and practical examples were given.

By Prince c i

Jun 22, 2022

its a good couser for online advertising

By Moussa M

Feb 27, 2021

i have benefited a lot thank you so much

By Jolita S

Apr 12, 2021

I did enjoy every moment of learning

By Sandeep K

Nov 10, 2020

This course is better for beginners


Sep 28, 2020

It was well designed and explained

By francine b a

Apr 28, 2021

Excellent course


Apr 12, 2021


By Anuj S R

Nov 8, 2020

Very helpful.

By Xim K

Jan 21, 2021